Product Marketing Manager, AtoB
$140-170k
+ Annual bonus
Payment infrastructure for the logistics industry
Job no longer available
Payment infrastructure for the logistics industry
101-200 employees
Job no longer available
$140-170k
+ Annual bonus
101-200 employees
Company mission
To facilitate fair, smooth, and quick capital movements within transportation and logistics industries by developing modern and transparent payment tools for drivers.
Role
Who you are
- 5-8 years experience in Product Marketing, Customer Insights, Email Marketing and/or Funnel Optimization
- You’ve planned, launched, and managed communications to users across multiple channels, including email marketing, SMS, landing pages, product banners and in app tutorials
- Experience at fintech, expense management or workforce management company preferred
- Excellent written (copywriting), verbal communication skills and ability to sell ideas
- An expert storyteller who can leverage data and user insights to write compelling narratives
- Proven track record of managing several product and feature launches
- Familiarity with integrated marketing campaigns & in-app video tutorials
- Working knowledge of product marketing tools (Google Analytics, WebTrends, Pendo)
- Analytical mind and strong quantitative skills
What the job involves
- The Product Marketing Manager - Will be responsible for the launch of all new products and features to new and existing customers
- The PMM will work closely with the product and post sales team to ensure success adoption of all features through integrated marketing campaigns
- Collaborate across functions to deliver an effective product marketing strategy to drive customer new feature/product adoption
- Develop product marketing strategies (positioning, pricing, advertising, product launching)
- Write compelling messages across marketing channels (landing pages, campaign content, etc.)
- Ensure all details of the product are effectively communicated (product changes, new features and upcoming roadmap)
- Clearly articulate our customer’s problems and POV to ensure they are represented in all internal decision making
- Work closely with Post-Sales channel managers to revamp onboarding communications and create retention lifecycle marketing campaigns
- Conduct ongoing buyer and customer research to build personas
- Analyze data and create reports to determine campaign efficiency
Our take
The complications of payments within the trucking and transportation industry are immense, with drivers and companies having to deal with fees, spending limits, and credit scores every day. Drivers must also frequently deal with the costs associated with repairs, insurance, and road tolls, and this can quickly become difficult to manage for both drivers and employers.
AtoB is setting out to change this. The company develops payment infrastructure for trucking and transportation industries, providing drivers with fuel cards that offer truck stop and gas station discounts, without service fees or credit score checks. In addition to these employee benefits, the company also provides fintech solutions for transportation employers to track their drivers' transactions, set spending limits, and gain insights into financial inefficiencies.
In recent years, there has been growing investment into digitising the transportation sector (especially focused on making financial practices more efficient). As a result, the market is becoming increasingly competitive, with companies like BasicBlock and CloudTrucks successfully attracting considerable investment. AtoB have also raised impressive funding, and will be focused on international expansion, starting with Canada and Mexico. Its partnership with Uber to provide fuel cards to its fleet is a major boost to the company's goal of becoming "the Stripe for transportation".
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2024
$65m
SERIES C
Aug 2022
$77.5m
SERIES B
Total funding: $165.7m
Company benefits
- Remote within US/Canada
- Unlimited PTO
- 401(k) matching
- Competitive equity
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Vignan Velivela
(Co-founder & CEO)Co-founder and CEO of Prajaloan from 2015 to 2017. Experience as Software Engineer for Cruise.
Harshita Arora
(Co-founder)Experience as Technical Consultant for Redwood City Ventures. Also founded Harshita Apps in 2017.
Tushar Misra
(Co-founder)Global Business Analyst and Regional Operations Manager for UberEATS India & South Asia and Central & South America from 2015 to 2018. Experience as Co-founder and CEO of Grido Inc.
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