The use of personal data to drive personalized online experiences is highly effective in suggesting product purchases to online users. Whilst eCommerce marketplaces often use third party data to provide clothing advertisements, there is yet to be an integrated fashion commerce platform that recommends clothing choices based on first-party user data.
The Yes provides an online fashion marketplace that actively prompts users to provide first-party data based on their clothing preferences in order to optimize their shopping experience. Upon creating an account, users answer a quiz based on their aesthetic preferences and functional data such as body type and comfort preferences. The website then uses these results to provide a personalized fashion 'feed' through which users can purchase clothes.
Whilst personalized advertising experiences have long since existed, The Yes have taken a transparent approach to apply this to fashion by essentially acting as a bespoke fashion adviser. The service is free to use, and the company instead profits through taking a flat commission based on successful fashionwear sales.
Kirsty
Company Specialist at Welcome to the Jungle