US Influencer & Partnerships Manager, Huel
$100-120k
More information about location
3+ days a week in office
Plant-based convenient food products
Be an early applicant
Plant-based convenient food products
501-1000 employees
Be an early applicant
$100-120k
More information about location
3+ days a week in office
501-1000 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- Solid experience in influencer and partnerships marketing in the US market, with a track record of building programs that perform
- Good understanding of performance-based models including commission, revenue share, and brand buys, and how to get the most out of them
- Real TikTok Shop experience. You know how it works and how to drive GMV through creators
- A strong negotiator with an existing network of US creator contacts across mid-tier and top-tier talent
- Analytical and numerate. You track the right numbers, spot what's working, and cut what isn't
- Someone who executes as much as they strategize. You're happy setting the direction and then going and doing the work
- A clear communicator who can manage up, across, and externally without losing pace
- And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What the job involves
- Influencer and partnerships is one of the most powerful channels we have in the US. It's how we reach new audiences, build culture around the brand, and turn people who've never heard of Huel into customers who can't stop talking about it
- As US Influencer & Partnerships Manager, you'll own and run the channel. Influencers, creators, podcasters, affiliates, TikTok Shop. You'll build the program, sign the right talent, and make sure it delivers real revenue and real reach at scale
- Define and run the US partnerships strategy across influencer, podcast, creator program, TikTok Shop and Awin
- Set and manage budgets and targets, owning the commercial performance of everything you run
- Align partnerships activity with Huel’s US growth goals, making sure your work is always tied to the bigger picture
- Find, sign and negotiate directly with the right talent, agencies and platforms, from mid-tier through to top-tier, who genuinely fit the Huel brand and connect with our audience
- Manage and grow the influencer and creator roster from onboarding through to content delivery and performance review
- Run TikTok Shop from the ground up, including creator recruitment, GMV tracking and ongoing optimisation
- Own affiliate and Awin performance, working across commission and revenue share structures
- Work within a small US team, hold a high bar for output, and develop the people around you
- Build clear reporting across all channels, keeping Leadership up to date on what’s working and what needs to change, while finding smarter ways to operate through better tooling, automation and sharper processes
- Partner with Brand, Paid Media, CRM and the UK partnerships team so partnerships content gets activated properly across every channel, sharing what’s working and aligning on global creator strategy
Our take
Huel began as a provider of plant-based shake powders, but has since expanded its range to include ready meals, bars, and drinks. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. In an exciting move for the company, it was acquired by Danone in a €1B deal. Since being acquired in early 2026, the company has released a high-protein ramen, and doesn't look set to slow down on releases or growth anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
SERIES B
Oct 2018
$26.8m
SERIES A
Total funding: $50.8m
Company HQ
Tring, UK
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.
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