US Influencer & Partnerships Manager, Huel
$100-120k
More information about location
3+ days a week in office
Plant-based convenient food products
Be an early applicant
Plant-based convenient food products
501-1000 employees
Be an early applicant
$100-120k
More information about location
3+ days a week in office
501-1000 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
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Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
141% employee growth in 12 months
Our take
Huel began as a provider of plant-based shake powders, but has since expanded its range to include ready meals, bars, and drinks. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. In an exciting move for the company, it was acquired by Danone in a €1B deal. Since being acquired in early 2026, the company has released a high-protein ramen, and doesn't look set to slow down on releases or growth anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Dec 2022
$24m
SERIES B
Oct 2018
$26.8m
SERIES A
Total funding: $50.8m
This company has top investors
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.