Creative Strategist, Meta
Social metaverse company
Job no longer available
Social metaverse company
1001+ employees
Job no longer available
1001+ employees
Company mission
Give people the power to build community and bring the world closer together.
Role
Who you are
- A Creative Strategist is a creative builder who has an appetite for experimentation and learning and is passionate about shipping great work
- Creative Strategists embrace the opportunity to use our variety of creative canvases and technologies to engage communities of people with richly crafted storytelling and experiences, delivered on the channels that matter most to our audiences
- 8+ years' experience in marketing, design, advertising or related disciplines. Understanding of brand marketing and media communication
- Demonstrable experience developing strategically grounded, insight-driven, creative applied in mobile, digital and offline mediums
- Proven ability to translate data into meaningful insights that inform creative decisions
- Have the ability to bring an idea to life on a whiteboard or presentation
- Demonstrable experience in successfully influencing C-level clients
Desirable
- Working knowledge of emerging technologies, particularly AR/VR
- Experience in Luxury Fashion/Retail
What the job involves
- This Creative Strategist will be a part of the wider Creative Shop Northern Europe team, reporting into the Head of Creative Shop UK and look after the Retail Fashion & Luxury vertical
- As a Creative Strategist you’ll leverage your strategic and creative thinking to bring ideas to life across the entire family of Facebook apps and services (Facebook, Instagram, Messenger, WhatsApp, Oculus, etc.)
- You’ll partner with world class clients, creative agencies and internal partners to create work that has not only business impact for our clients but can inspire thousands of businesses around the world
- Continually inspire our clients and the creative industry by creating or co-creating game-changing ideas that shape the future of advertising
- Develop strategies and creative ideas that transform our clients' business
- Roll up sleeves in flat creative organization to lead projects end-to-end — insights, strategy, concept, executions, pitch, production
- Lead brand and business strategy discussions to uncover business needs and creative opportunities
- Uncover brand and consumer insights to inform creative direction and help businesses connect with people in meaningful ways
- Develop holistic Facebook solutions (including Facebook, Instagram, Messenger, WhatsApp) that drive the key business goals of our top clients
- Partner with other Creative Strategists on the team, Sales partners, Product, Engineering and external agencies to make your and their ideas shine on the Facebook platforms
- Be a thought leader on how mobile technology is fundamentally changing consumer behaviour and brand marketing
- Possess a strong passion for understanding people and deep desire to uncover new consumer behaviour across various industries and platforms
- Continually seek opportunities to increase customer satisfaction and deepen client relationships
Salary benchmarks
Our take
In 2021, Facebook announced its name change to Meta and that this holding company would also encompass its apps, including Instagram and Whatsapp. As part of the announcement, Zuckerberg outlined his virtual reality vision and his plans to build the “metaverse”.
Since then, the strategy around building the metaverse has remained relatively unclear. There are signs of early success, with the company’s consumer VR headset becoming the most popular in the market. However, long term growth will depend on Meta’s ability to bring VR and augmented reality tools to the mainstream.
Zuckerberg has confirmed that it will be Whatsapp’s business messaging services and messenger that will be driving Meta’s growth for the foreseeable future. The company is focused on monetising these products and improving their ease of use for enterprise customers.
Focusing on more immediate growth opportunities will be key for Meta as they have faced substantial challenges recently. TikTok continues to attract young users away from Facebook and Instagram (two key revenue streams for the business), and they had to make the first mass layoffs in Meta’s history.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jan 2011
$1.5bn
GROWTH EQUITY VC
May 2009
$200m
SERIES D
Total funding: $2.1bn
Company benefits
- Medical, dental and vision insurance to keep you and your family healthy
- Medical second opinion service to make sure you get the best care
- Reimbursement for eligible expenses that support physical, mental and financial well-being and family care
- Programs that help with autism care, cancer care and transgender services
- Paid leave for new parents
- Support for family planning, including adoption and surrogacy assistance, and baby cash to help with newborn expenses
- Flexible spending account for dependent care so you can pay care expenses for a child or parent with pre-tax money
- Personalized assistance navigating all of the information, resources and programs available to support your family care needs
- Competitive retirement plan
- Life insurance and survivor support
- Equity awards
- Complimentary access to TurboTax
- On-site or video tax consultations to answer your questions
- Legal support through Hyatt Legal for you and/or your parents if you need it
- Join an employee club—or create your own and build meaningful connections with other people who work at Meta
- Join an employee resource group and be a catalyst for ensuring a fully inclusive environment that provides opportunities for everyone to contribute to Meta's success
- Generous paid time off
- A 30-day paid break every five years
- Leave programs so that you can take the time you need to care for yourself or your family when you need it
Company HQ
Menlo Park, CA
Leadership
Mark Zuckerberg
(CEO & Chairman)Studied Computer Science at Harvard, and originally founded Meta as Facebook in 2004. Also the co-founder and co-CEO of the Chan Zuckerberg Initiative, which is leveraging technology to help solve some of the world’s toughest challenges.
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