Senior Sales Manager, Insticator
More information about location
Unified engagement platform
Open for applications
Unified engagement platform
21-100 employees
Open for applications
More information about location
21-100 employees
Company mission
To create a smart, unified platform built to collect, aggregate and monetize all of premium publisher’s first-party data.
Role
Who you are
- We are seeking candidates with very strong contacts and relationships within Media Agencies of all sizes. These candidates are to be considered innovators, strategic thinkers and trustworthy sellers to their agency contacts
- 8+ years Digital Media sales experience working with Independent & Holding Company Agencies alike
- Experience in selling both brand and performance digital media solutions
- Successful track record selling to agencies in London
- Must be ambitious, hungry and self-motivated
- Strong relationships and contacts within London and the rest of the UK
- Consultative selling approach
- Passion for Digital Media and Technology
- Must have a player/coach mentality, willing to both execute and lead
- Ability to juggle multiple projects concurrently and set and meet deadlines
- Skilled at receiving and providing direct feedback
- Collaborative mindset and great teamwork skills
- Entrepreneurial & adaptable; great learning skills
- Curious, research-minded, data-informed
- Able to search for possible solutions and apply them
- Creative confidence
- Proactive communicator
- A sense of humor and a love of online culture
- Thrives in a start-up culture
What the job involves
- This role will work specifically with the COOL Media subsidiary. COOL Media is a top managed-service media solutions provider in the CTV/OTT space. This acquisition partners with the region’s largest independent media agencies to deliver impressive results for some of the biggest names in the industry
- COOL Media’s CTV Attribution Dashboard solves one of the biggest challenges facing the CTV industry today, by providing clients access to real performance metrics. This dashboard shows the true value their CTV advertising is driving for their business
- Beyond the tangible ROI from working with Insticator, COOL Media provides a talented team of media experts who excel at helping clients navigate the complexities of the rapidly evolving CTV marketplace. The first-party data collected helps publishers better understand audience behavior and facilitate surgical targeting for the brands they represent
- COOL Media is seeking a well-connected digital media superstar to introduce our highly successful digital media solutions to London & UK based Media Agencies
- Over the past several years, COOL Media has built multi-year partnerships with the largest independent media agencies in APAC, helping them advance their digital strategies while driving continuous, measurable results for end clients such as ACER, Viking Cruises and Suzuki
- Following our successful US launch and acquisition of ADventori in Q3 2024, we are seeking a dynamic seller to build a similar success story in the UK
- As a successful seller of managed service media, you are fluent in all programmatic media channels from Brand CTV, DOOH, Display, OLV and performance media such as DCO retargeting
- If you believe all media should be accountable & measurable in driving performance and excited by the opportunity to sell COOL Media’s new omni-channel attribution capabilities & dashboard as well as being part of a cool Company with a great culture, please get in touch
- Meet and exceed revenue targets by building and growing your agency patch
- Sell COOL Media’s Managed service media & DCO creative solutions to agencies & brands alike
- Leverage your network, relationships & experience to build new agency partners and long-term customers
- Identify opportunities to increase order value and improve client results by packaging DCO with managed service media with attribution measurement solutions
- Design solutions for clients that drive positive ROAS and solve client business needs by leveraging the COOL Company’s full range of products and services (Adventori, Balihoo and Cool Media)
- Consistently showcase COOL Media’s value to your clients by providing a consultative sales approach
- Work collaboratively with your Client Services team to deliver successful media campaigns and best in class customer service
- Maintain accurate revenue forecast and pipeline
- Maintain a healthy pipeline of new business prospects
Salary benchmarks
Our take
Insticator is a monetization platform for publishers, acting as a publisher’s right hand man. It utilizes and activates first-party data to increase the engagement and ad revenue for a website. It claims that 76% of publishers previously had no way to collect first party data, which means that the platform is prime for growth.
The startup helps publishers add features to their content elements like polls, quizzes and suggested story widgets. In order to broaden its solutions, Insticator has continued to acquire a number of companies, including OKO and Squawk-It. The latter provided Insticator with a commenting feature but, unlike other platforms, comments are moderated by humans 24/7, highlighting the company's promise for the finest features to help boost engagement.
The company company has seen truly impressive growth in recent years, and has hired Derek Abildness as VP, Enterprise Sales, who will work to continue aggressively scaling its growth and reach across additional verticals and markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2019
$3.9m
LATE VC
Jul 2017
$5.2m
SERIES A
Total funding: $14.9m
Company values
- Sleeves Up - At Insticator we provide the autonomy and creativity needed to own your role, iterate where needed and drive impact on a massive scale
- 100% Viewability - Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real time and build an open company culture
- Be Defiantly Great - We are defiant, that’s in our lifeblood, we accomplish what other people think are impossible. Challenging the status quo is our lifeblood
Company HQ
Garment District, New York, NY
Articles
Leadership
Zack Dugow
(CEO)Previously served as Founding Partner and CEO for RedRush Entertainment and RedRush Communications. Acted as Director for LGD Communications.
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