Senior Marketing Manager, DAZN
$100-150k
3+ days a week in office
Live sports streaming service
Be an early applicant
Live sports streaming service
1001+ employees
Be an early applicant
$100-150k
3+ days a week in office
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- Minimum of 5 years’ experience in a marketing role - either agency or client side
- Demonstrated hands-on experience running both on and offline marketing campaigns at scale
- Have a strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing
- Show understanding of the importance of a full funnel measurement framework
- Experience in a rigorous, data-led environment with proven ability to drive results
- Excellent attention to detail
- Strong written and oral communication skills
- Interest in sports and/or the media & OTT landscape
- Bachelor degree (or equivalent) education in related subject
- The ability to adapt to a changing business needs in a fast-paced entrepreneurial environment
- Periodic travel domestically or overseas may also be required
What the job involves
- As part of the Growth Markets Marketing team, you will focus on developing and delivering integrated marketing campaigns for a new top 4 American rightsholder on DAZN
- You will need to be fluent and engaged in all facets of integrated marketing, including optimising owned & earned marketing channels within DAZN and partner eco-systems, as well as more traditional paid media campaigns to drive growth throughout the season
- Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for this core rightsholder – primary focus markets includes North America, Central America, LATAM, and Asia
- Building and managing relationships with external channel partners
- Campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial)
- Working with key internal stakeholders to build earned media programs including PR and influencer marketing
- Budget management, including liaison with finance on CPA/ROAS results & forecasting
- Reporting on campaign performance in weekly trading meetings and post campaign analysis
Application process
- If you’d like to include a cover letter with your application, please feel free to
- Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
Salary benchmarks
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