Manager of B2B Marketing, Calibrate
$95-110k
+ Equity
Obesity and metabolic health treatment
Open for applications
Obesity and metabolic health treatment
201-500 employees
Open for applications
$95-110k
+ Equity
201-500 employees
Company mission
Calibrate's mission is to change the way the world treats weight.
Role
Who you are
- The ideal candidate for this role has a strong track record of managing projects with multiple stakeholders, has experience developing B2B marketing materials, is proficient in HubSpot, Salesforce, and understands the sales funnel
- 3+ years of experience in B2B marketing, B2B event marketing, sales enablement or similar roles
- Industry awareness of healthcare, SaaS, technology, or employer services
- Proficient in writing medium-form content and presentation creation for sales teams including compelling storytelling
- Comfortable working with Salesforce and HubSpot
- Self-starter who is comfortable with quick pivots and fluid planning cycle
- Excellent project management skills and attention to detail
- Enthusiasm for connecting with clients and partners and a passion for excellence
What the job involves
- Calibrate is looking for a Manager, B2B Marketing to join the Calibrate Marketing Team
- In this role, you will have the opportunity to become an expert on the Calibrate product and develop strategies to communicate program value for our B2B prospects
- You will work collaboratively across marketing, sales, product, and communications to directly contribute to key projects focused on commercial client expansion and member enrollment
- Build B2B integrated marketing campaigns to generate demand for both brand awareness and net new opportunities
- Assist with frameworks for buyer personas, segmentation models, positioning, and messaging to inform marketing and sales
- Build outreach sequences from B2B campaigns for TOFU outreach
- Implement sales enablement strategies to optimize and automate our campaigns
- Create and manage commercial content and updates for the greater Calibrate organization including presentations, demos, and sales materials
- Manage commercial events and tradeshows in parallel with the commercial sales team to drive meaningful lead generation
- Interact directly with prospects, clients, and partners to build awareness of Calibrate and drive projects/collaborations forward
- Manage projects related to commercial sales development and marketing campaigns
- Work with stakeholders to define systems and strategy for revenue teams including sales process alignment and adoption, managing systems and technology, and enabling cross-functional alignment (Marketing, Sales, CS) for customer end-to-end journey
- Build and manage framework for HubSpot <> Salesforce connectivity
Our take
Obesity affects four in ten Americans, but access to effective treatment has historically been barred by its categorisation as a lifestyle problem as opposed to a healthcare issue. Calibrate delivers obesity treatment programs that combine physiological training with cutting-edge medication, to combat unhealthy lifestyle habits and provide weight loss that lasts.
The types of medication supplied by Calibrate have been proven to deliver positive weight loss results across several trials. When combined with sustainable physiological change, like with Calibrate, clinically-reviewed results have demonstrated that patients are able to both meet and sustain their weight-loss goals – an impressive feat considering that 95% of traditional diets fail.
It is worth noting that weight-loss medications like those supplied by Calibrate, though displaying positive results thus far, have not undergone the extensive trialling required to confidently state they are safe and effective for long-term use - which does present issues as once on them, patients must continue to take the drugs to avoid regaining the lost weight.
That said, with Calibrate boasting over 20,000 people helped, and patients sustaining health outcomes beyond their first year, its programs are certainly effective, and it remains one to watch as the space evolves. The company has seen good funding in the past, and benefited from the wider buzz around next-gen weight-loss drugs, though it has also seen some negative press surrounding a round of layoffs that was announced over zoom.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2023
$29m
GROWTH EQUITY VC
Aug 2021
$100m
SERIES B
Total funding: $156.6m
Company benefits
- Generous paid time off, including an all-company holiday over Thanksgiving week
- Calibrate-funded health benefits (medical, dental, vision) - starting at zero cost to you
- One Medical membership and Teladoc virtual care
- Fertility, gynecology, and wellness services through Kindbody
- Therapy on your time with a free year of Talkspace membership
- Health advocacy and assistance services through Health Advocate
- Commuter benefits, ClassPass memberships, and gym memberships
- Remote team with a headquarters in NYC
- Competitive Paid Parental Leave for parents
Company values
- We’re in this together
- Small wins create big wins
- You’re in control
- Real results matter
Company HQ
Union Square, New York, NY
Articles
Leadership
Isabelle Kenyon
(CEO)Entrepreneur, Founder & CEO with a background in leading beloved consumer brands, scaling early-stage, high-growth start-ups, and investment banking.
Share this job
View 5 more jobs at Calibrate