$85-100k
OTE
$50-55k
BASE
Location analytics platform
Open for applications
Location analytics platform
501-1000 employees
Open for applications
$85-100k
OTE
$50-55k
BASE
501-1000 employees
To provide everyone access to large-scale consumer real-world behavior.
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To provide everyone access to large-scale consumer real-world behavior.
41% employee growth in 12 months
For businesses of all sizes, measuring traffic can be a critical component in understanding their audiences. Placer provides valuable insight into audiences and competition, by generating traffic analytics that enable companies to discover new business opportunities.
Placer provides accurate foot traffic counts and dwell time, with a range of filtering options that help companies better understand demographics. It also supplies data to help companies deduce how promotions, holidays, seasonality, and events impact business.
In 2022, Placer reached a valuation of $1 billion, and has continued to raise funding in the years since. Though it faces its share of competition, the company's array of insights and expertise has set it apart in the market and enabled it to secure a leading position.

Kirsty
Company Specialist at Welcome to the Jungle
Jul 2024
$75m
LATE VC
Jul 2022
$60m
LATE VC
This company has top investors
Noam Ben-Zvi
(CEO & Co-founder)Studied Computer Science at Tel Aviv. Former Data Science Team Leader for Israel Defense Forces. Co-founder and Head of Product at BlueTail, before co-founding Placer in 2014.
Zohar Bar-Yehuda
(Chief Data Scientist & Co-founder)Gained a Computer Engineering degree at Ben-Gurion University. Formerly a System Architect at Verint, Senior Algorithm Developer at OrCam, before co-founding Placer in 2014.
Oded Fossfeld
(VP (R&D) & Co-founder)Studied Computer Science at Ben Gurion University. They worked as a Software Engineer at Shine, Lacoon Security and Check Point. Co-founded Placer in 2014.
Ofir Lemel
(CPO & Co-founder)Former Lieutenant in 8200 division of Israel Defense Forces. Co-founder at Juntos! and Roamie. Co-founded Placer in 2014.
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