Account Executive, Optimizely

With a strong foothold on content orchestration, the company, originally known as News Cred, evolved alongside its enterprise customer base. The New-York based startup introduced Welcome in 2020, a purpose-built software solution that offers true marketing-wide orchestration, with an array of use cases that go well beyond content. The company has seen encouraging signs of growth throughout the year, and recent events have Welcome well positioned to continue on this trend, with daily average users up over 300% year-on-year.

Welcome is also taking advantage of the way that the pandemic has accelerated changes in the enterprise sales process. The way people buy software is changing, and to adapt to this new world, the company is adopting a more “bottoms up” sales approach, with a free version of the platform due for release next month.