Sales Development Representative, Birdie
£38-46k
OTE
£30-34k
BASE
+ Stock Options
More information about location
2-3 days a week in office
Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.
Posted today
Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.
101-200 employees
Posted today
£38-46k
OTE
£30-34k
BASE
+ Stock Options
More information about location
2-3 days a week in office
101-200 employees
Company mission
Birdie's vision is to unlock preventative, personalised & proactive home healthcare (using machine learning & AI) so that older adults can live longer, healthier lives in their own homes.
Role
Who you are
- You can absorb an enormous amount of information about a new sector quickly, and distil it into sharp, confident verbal and written communication
- You're genuinely drawn to the care sector and our mission, and want your work to matter beyond the number
- You're a natural active listener with high emotional intelligence: curious, able to internalise others' perspectives, and engage appropriately
- You're resilient and long-term minded, able to handle knock-backs and stay motivated through the ups and downs of prospecting
- You're technically savvy and upskill fast in new tools, especially CRM systems
- You're highly coachable, seeking out feedback and acting on it quickly
- You're organised and self-directed, able to prioritise your own pipeline and manage multiple accounts and channels at once
- 🧠 Imposter syndrome is real - and we don’t expect you to tick every box. If you're excited about our mission and think you could make a difference here, we want to hear from you
What the job involves
- As a Sales Development Representative at Birdie, your mission is to open the door to better care by bringing the Birdie product to more home care agencies
- You'll run an allbound prospecting motion, combining outbound outreach with inbound and marketing signals, to start meaningful conversations with home care owners across the UK
- Every meeting you book puts Birdie's platform in front of another agency, showing them how it enables smarter, more preventative care delivery, and brings us closer to radically improving the lives of millions of older adults
- Build pipeline through an allbound prospecting process, blending calls, compelling email sequences and social selling to engage high-value accounts across every channel
- Turn signals into strategy: process leads, intent data, email engagement and marketing touchpoints to decide who to reach, when, and with what message
- Use marketing resources effectively to generate interest and strike up meaningful conversations, working in tight coordination with marketing on account-based campaigns and in-person events
- Become an expert in the home care sector, so you can speak with authority and conviction about a niche but hugely important industry, and act as a trusted advisor to prospective partners
- Listen actively on every call, understanding each agency's real pains before positioning how Birdie can help
- Build a strong, open working relationship with your Account Executive, acting as the conduit between prospective partners and sales
- Master our systems quickly, becoming proficient in HubSpot and our prospecting stack, and consistently exceed your monthly quota of qualified meetings
Salary benchmarks
Our take
Birdie offers in-home caregivers a suite of tools aimed at not only increasing their efficiency but ultimately improving the lives of those they provide care for. In the UK alone, nearly half a million individuals are on a waitlist for social care services, and nearly 50% of home care providers have reported that their care workers are seeking alternative jobs.
Birdie comes into play by helping care providers optimise their time and minimise the administrative and regulatory burdens placed upon them. It counts over 1200 care service providers in the UK, including Alina Homecare, Medacs Healthcare, and Care at Home Group amongst its client base, ultimately helping over 116,000 individuals receive the in-home care that they need.
The company is a registered B Corp due to its socially and environmentally responsible practices. These practices include the reduction of environmental footprint, fair worker compensation, and complete corporate/ financial transparency. It is now focusing on growing its solution and scaling its European presence, a market it entered in 2022. It has started signing partnerships with local care providers across the continent, and in 2026, it launched SmartPlans, an AI tool for client home care assessment recording.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2022
$34.3m
SERIES B
May 2021
$11.5m
SERIES A
Total funding: $56.7m
Company benefits
- Gym membership and numerous other wellbeing budget/perks and discounts via Axa.
- Birdie is a remote friendly organisation. Hiring in the UK, Spain, Ireland, Germany or France. We organise regular in-person events and online socials to make sure you can meet up with peers. Our approach to flexibility is a mature one. We know some folks have families and commitments to maintaining physical and mental health, so you have the ability to manage your time around your personal commitments.
- At birdie, you'll have a yearly personal development budget to put towards books (e.g., free audible subscription), courses, training and conferences; as well as continuous coaching within the team and with external experts. It’s about having a clear understanding of what it takes to grow from A to B, so you can do your best work.
- The doors to our London and Berlin offices are always open! If you’re more of a work-from-home soul, we also organise in-person events and online socials to help you create those bonds that make work more fulfilling. These include quarterly and annual retreats.
- 33 days base holiday (25 days + 8 bank holidays), birthday off, and company closure between Christmas Eve and New Years.
- Highly favourable parental leave policy; once you have spent six consecutive months on our payroll, primary caregivers get 26 weeks and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.
- Private health insurance with Axa that covers many physical and mental health costs.
- If you want to start cycling, birdie will buy a bike up-front and you can make a salary sacrifice to pay-off over the next 12-36 months.
- Birdie contributes to your pension
Company values
- We care: We care about our society, the people we work with and the ways in which we can impact millions of lives. We're committed to building a fantastic service for our users and our industry
- We succeed together: We want to bring everyone on our journey with us, going far beyond what is expected of us and our industry standard. We work to elevate each other, we trust each other, share everything and give continuous feedback
- We are brave & ambitious: We continuously challenge the status quo and open our arms to change. We make tough decisions and tackle problems headfirst. We are courageous enough to step outside our comfort zones because nothing is too big for us
- We love a little quirkiness: We believe in fun and hard work, giving us the tools to succeed and grow, while also creating an environment that celebrates humour, community spirit and idiosyncratic talents
- We strive for excellence: We’re obsessed with growth. In ourselves, our product, our teams and in our society. We recognise our strengths, share our work, take initiative, ask for help, improve ourselves and always reach higher than the day before
Company HQ
Holborn, London, UK
Articles
Leadership
Max Parmentier
(Co-Founder & CEO)Spent 3 years at McKinsey before joining The Global Fund to fight AIDS, Tuberculosis and Malaria as Senior Advisor to the CFO and later Head of Sourcing Strategy and Supply Chain. Entrepreneur in residence at Kamet prior to starting Birdie.
Rajiv Tanna
(Co-Founder & CPO)Spent 7 years in consulting and investment banking before joining WorldPay as Head of Corporate Customer Insights. Worked in senior product roles at Yieldify and ASOS before starting Birdie.
Abeed Mohamed
(Co-Founder & CSO)Previously worked as a consultant at BCG for 4 years, spending one of those years on secondment to Save the Children as a Market Insight Manager.
Diversity, Equity & Inclusion at Birdie
Sophie Anderson (Talent Acquisition Manager)
- birdie has a DEI team made up of volunteers from 6 chapters within the team to push educational sessions, policy updates and DEI best practices. This group has launched a number of Affinity groups, including a Parents and carers group and a Mental health group.
- In addition to this, in November 2021 birdie conducted a DEI specific company-wide survey with Fair HQ to isolate the areas we need to focus on improving, which lead to some great adjustments throughout the organisation.
- We currently partner with government programmes such as Kickstarter to offer internships to people who are struggling to enter the tech space.
- We also have an 'Off Gals' group dedicated solely to improving the experience for our female employees at Birdie.
- Finally, in November 2021 we updated our Parental leave policy to cover 26 weeks fully paid leave for primary care givers and 12 weeks full-paid for secondary caregivers.
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