Director of Brand & Creative Strategy, Prodigy

• Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management
• Demonstrated ability to think strategically and holistically, with a keen focus on both the big picture and tactical execution, ensuring alignment with organizational objectives
• Capacity to analyze complex situations, anticipate future trends, and conceptualize and implement plans to achieve outcomes and drive success
• Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives, driving effective decision-making and optimizing outcomes
• Proven project management skills, delivering on-time and on-budget deliverables
• Change management experience with implementing new brand strategy in a multifaceted, complex environment
• Strong interpersonal skills and relationship-building capabilities within cross-functional structures, enabling effective engagement with a diverse range of stakeholders in support of shared objectives

Desirable

• The Director, Brand & Creative Strategy will spearhead the refinement and implementation of a cohesive brand strategy, aligning with Prodigy’s overarching mission and values for its respective customer groups, Teachers, Parents and Players.
• This involves brand positioning, value propositions and RTBs, while differentiating Prodigy in the market to enhance its reputation and presence.
• They will oversee the brand identity, ensuring consistency across all marketing channels and touch points, and extending to include partnerships with user experience and product teams. Collaboration with various teams is crucial, as you lead efforts to align brand strategy with organizational goals and foster a customer-centric approach to enhance engagement and brand reputation
• Lead the development of a comprehensive brand strategy that unifies the mission, values, and unique strengths of Prodigy for each of our target customers with consideration for strategic goals and execute best practices
• Define and communicate the brand's overarching positioning, messaging, and value proposition, ensuring alignment with the organization's collective vision and goals
• Develop performance metrics, establish brand tracking, monitor and analyze the effectiveness of the brand strategy, modify and adjust to create further improvement in performance
• Collaborate with marketing teams to strategize integrated campaigns and initiatives that effectively deliver on brand's message and values while driving meaningful engagement and results
• Ensure that brand messaging, and the brand tone of voice, are consistent and resonate with all audiences, in all channels
• Serve as a brand ambassador within the organization, educating and inspiring staff to embody Prodigy brand values and deliver exceptional service
• Provide leadership of a creative team, fostering a collaborative, motivational environment, with a focus on skill development and continuous learning to maximize team effectiveness and growth
• Determine the right staffing model, leveraging a mix of in-house, contract and where relevant agency resources to deliver on creative needs for Prodigy
• Oversee the development of creative assets that resonate with target audiences and reinforce brand positioning
• Oversee a portfolio of content development including but not limited to graphic, video and photography in collaboration with the marketing, product and user experience teams
• Accountable for budget and resource management of creative freelancers and agency partners