Data Strategist, Global
Media, Entertainment and Advertising group
Job no longer available
Media, Entertainment and Advertising group
1001+ employees
Job no longer available
1001+ employees
Company mission
Global's mission is to make more moments that matter for their audience.
Role
Who you are
- A strong understanding of the digital media landscape and the role that data and technology play
- Strong understanding of digital data technologies and platforms – for example, Data-Management-Platforms and data matching partners
- Understanding of how Global’s data assets make valuable contributions to our customers, and drive commercial return for all parties
- Ability to translate complex data products into simple, compelling, market-facing propositions
- Experience delivering ad effectiveness measurement and a proven understanding of the methodologies, metrics, and technologies most commonly used
- Experience of working alongside technical or operational teams in testing and implementing new ad tech/data capabilities
- A proven track record of writing effective client proposals, and developing scaled, data-driven partnerships with advertisers and agencies
- Experience of presenting to, building relationships with, and influencing customer stakeholders
- Proven experience of team leadership
- The ability to work collaboratively with partners from multiple teams across a business
- Commercial nous
What the job involves
- Drive data product uptake across the agency and advertiser landscape and develop strategies to increase use, revenue and reputation of Global’s data in market
- Scope and lead data partnerships with key customers (client and agency)
- Ensure that the sales team are fully equipped to sell our product suite, and supported in the delivery of campaigns
- Work alongside the Head of Data Strategy & Commercial Data Director to further innovate our data suite and introduce new products and capabilities to market
- Ensure that our data capabilities are compellingly articulated to clients in proposals and brief responses
- Ensure that data insight is of consistently high quality at every stage of the process – from planning to reporting
- Build strong alignment with colleagues across the Commercial department so that data is used in the right way, at the right times, and to full effect
- Play a crucial role in defining how our data product roadmap should evolve to meet the needs of customers and the market
- Both personally and through your team, find opportunities for mutually valuable data partnerships – for example integrating with agency data platforms or allowing clients to unlock their first party data assets with Global
- Handle direct reports, including defining their responsibilities, leading all aspects of their delivery and crafting their professional development
Our take
One of the world's leading Media & Entertainment groups and the UK’s largest commercial radio company, Global is the name behind leading brands such as Capital, Heart, Classic FM and LBC. On-air, on Global Player and outdoor, the company reaches and entertains over 50 million individuals across the UK every week.
The sheer range of audiences which Global's brands are able to cater to has undoubtedly been a large part of its success – audiences for LBC, Capital, Classic FM and Heart have all steadily risen since they were acquired by Global in 2008. Even now, audio-based media continues to flourish, despite having been overtaken by television and the internet, thanks mainly to the rise of podcasts and voice-activated speakers.
Global also operates an extensive advertising network across digital, radio and outdoor. Their outdoor media business, for example, is one of the largest in the UK – a portfolio of over 235,000 sites across airports, roadside posters, premium digital screens and more. Their offering also includes Transport for London’s Underground network, shopping malls and cinemas, as well as the UK’s largest network of buses in major towns and cities across the UK.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Access to our Wellbeing portal, Health Assured, with a wide variety of resources and help at your fingertips
- An employee assistance programme with a 24/7 support line
- And we host loads of educational and awareness events across the year
- Health insurance
- 25 days excluding bank holidays
- Generous Flexible working
- Parental leave
- Job training & professional development
- Option to buy extra holiday
- Childcare vouchers
- Over 100 Mental Health First Aiders, passionate about supporting their colleagues
- Headspace subscriptions for everyone, a leading app that makes meditation simple
Company HQ
London, UK
Additional info
- Global’s Make Some Noise is our grant-giving charity that helps small charities across the country. We unite our radio stations, outdoor portfolio, audiences, friends from the media industry and Globallers in raising money and awareness for charities that might otherwise not get heard. Since launching in 2014, Global’s Make Some Noise has raised more than £19 million for 256 incredible charities around the UK, helping more than 78,500 children, young people and thousands more family members
- We believe in investing in future generations wanting to work in media and creative industries, which is why we set up the Global Academy. A school in London for 14-19 year olds, our unique Academy provides its students with the technical skills needed to succeed in broadcast and digital media. And many of our Academy graduates join us each year, continuing their training whilst fulfilling their first media role!
Leadership
Ashley Tabor-King OBE
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