Vice President of Brand Partnerships, EDO (Entertainment Data Oracle)

EDO utilizes its vast database of TV advertisements to provide its marketing clients with real-time information about the performance of their television campaigns. By aligning advertising investment with corresponding business results, the company can provide predictive intelligence for future marketing success and decisions. The company also provides "EDO for Movies" for predicting box office performance and generating instant insights from screenings.

EDO serves big names in the entertainment industry, including Warner Bros., Paramount, and Universal. With the advent of ad-supported offerings from streaming services, the company has secured customers from this field that was formerly competitive to its traditional clients, further widening its business reach.