Vice President of Brand Partnerships, EDO (Entertainment Data Oracle)
Ad measurement and analytics for TV campaigns
Job no longer available
Ad measurement and analytics for TV campaigns
101-200 employees
Job no longer available
101-200 employees
Company mission
To empower leaders of the media profession to achieve greater business performance while also enabling creative professionals to perform their work with greater confidence.
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Company mission
To empower leaders of the media profession to achieve greater business performance while also enabling creative professionals to perform their work with greater confidence.
Our take
Entertainment Data Oracle (EDO) is a data analytics service that measures the effect that TV advertisements have on consumer purchasing behavior. It measures how DTC advertisers perform on TV by tracking incremental online searches above baseline in the minutes immediately following individual TV ad airings.
EDO utilizes its vast database of TV advertisements to provide its marketing clients with real-time information about the performance of their television campaigns. By aligning advertising investment with corresponding business results, the company can provide predictive intelligence for future marketing success and decisions. The company also provides "EDO for Movies" for predicting box office performance and generating instant insights from screenings.
EDO serves big names in the entertainment industry, including Warner Bros., Paramount, and Universal. With the advent of ad-supported offerings from streaming services, the company has secured customers from this field that was formerly competitive to its traditional clients, further widening its business reach.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Commuter benefits
- With an office full of snacks
- Unlimited PTO
- Complete Coverage + 401k
- Medical, dental, & vision
- Generous Vacation
- Wellness
- Fitness reimbursement
- Free Meals
- Transportation
Funding (2 rounds)
Apr 2022
$80m
GROWTH EQUITY VC
Nov 2018
$12m
SERIES A
Total funding: $92m
This company has top investors
Leadership
Edward Norton
(Co-founder)They are a world-renowned actor famous for movies including Fight Club, American History X, and Birdman. They co-founded and funded EDO with Daniel in 2015.
Daniel Nadler
(Co-founder)They studied for a Ph.D. at Harvard before working as Director of Financial Technology Research at Stanford. They founded Kensho in May 2013, and started EDO in 2015.