Director of Marketing Strategy & Planning, ActiveCampaign
$176-264k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$176-264k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 12+ Years in Marketing and/or related experience, with 6+ years in people leadership
- SaaS Experience
- Bias to action with an ability to operate with unknown factors
- Builder and operator mentality MarTech or adjacent industry experience preferred
- Expert communications skills across all mediums, and with all levels of the organization
- Proven success in planning, developing, and executing quarterly and annual marketing plans
- Ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally
- Proven success in operationalizing market strategies
- Both agency side and client side experience is preferred
What the job involves
- As the Director, Marketing Strategy & Planning, you will work in direct partnership with the CMO and the Marketing Leadership team to drive strong cross-functional partnerships and performance through the development and implementation of critical marketing planning processes, operating rhythms, and reporting cadences - ultimately driving accountability and success
- This role will be a key leader of our marketing leadership team reporting directly to ActiveCampaign’s CMO
- This role is ultimately responsible for driving the effective operationalization of our marketing strategy and annual plans
- You will help to develop and steer strategic programs, develop and own marketing operating rhythms, and the corresponding processes to drive performance and success for marketing
- Operationalize our marketing strategy and plan through effective and efficient operating rhythms
- Develop, and then continuously optimize our marketing rhythms and processes to ensure our teams are set up for success to drive growth and performance
- Build and drive consistent collaboration across marketing functions, and cross-functionally with specific emphasis on driving close partnerships with Finance, Product, and Strategy Teams
- Maintain oversight of the entire marketing investment, working in direct partnership with the CMO, Finance partners, and Marketing VPs
- Facilitate MLT (Marketing Leadership Team) meetings, working sessions, and on-sites - continuously helping to drive accountability, transparency, and performance
- Drive effective prioritization and focus throughout marketing and with key cross-functional partnersDrive reports on performance to plan to our quarterly and annual plans
- Serve as a trusted advisor and partner to the CMO
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company values
- Iterate everything, always
- Pursue growth with gratitude
- Create wow
- Cultivate inclusion & diversity
- Make the customer a hero
- Start with trust
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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