Conversion Rate Optimization Manager, Burrow
Custom furniture & modular sofas
Job no longer available
Custom furniture & modular sofas
21-100 employees
Job no longer available
21-100 employees
Company mission
To reinvent the way people make themselves at home.
Role
Who you are
- 5-7 years of experience in direct marketing and/or ecomm merchandising and operations
- Experience conducting A/B tests, gathering insights and implementing learnings
- Technical capacity and the ability to learn new systems and absorb information quickly
- Ability to set priorities, think critically and make important decisions
- Ability to streamline and improve processes while keeping focus on long-term goals
- Strong communication skills – not afraid to ask questions, challenge the status quo and confidently deliver findings to internal team members and key stakeholders
- Expert-level cross-functional leader, communicator and collaborator
- Scrappy, action-oriented executioner guided by strategic vision and perception
- Uncompromisingly detail-oriented and thorough
- An agile, adaptive team player that feels equally comfortable leading or contributing / supporting
- Appreciates the scale of our mission, and understands that taking on the archaic but massive furniture industry requires an equally high amount of brain force and brute force
- Wants to make an immediate and lasting impact at an early stage, fast growing brand, and is ready to dedicate their time, energy, and experience to it
- Passionate champion of the customer: understands the risks of confirmation bias, and will advocate for a customer that may or may not think or act the way that you/we do
What the job involves
- Burrow is seeking a Conversion Rate Optimization Manager to join our Growth Marketing team
- Reporting to the Director, Performance Marketing, the CRO Manager will play a pivotal role in advancing our on-site marketing strategy
- Own website optimization: Execute the day-to-day implementation and operation of marketing initiatives across the burrow.com website
- Know the customer: Leverage sales data and a strong understanding of the digital customer and business model to inform on-site strategies
- Institute analytics: Create benchmarking and measurements of on-site marketing
- Bring fresh ideas: Formulate new ideas for site improvements and partner with UX Designer to build out the functionality
- Collaborate cross-functionally: Partner with Marketing team leads to build, test and learn across new product launches, promotions, and evergreen periods
- Test and learn: Manage A/B and multivariate testing tools, such as Google Optimize
- Onboard new technologies: Lead process in identifying future third-party partners by investigating industry leaders and providing recommendations
Our take
The large dimensions of furniture lead to a problematic store-to-consumer process. Luxury furniture can be expensive and difficult to transport, whilst convenient and affordable options often compromise on the quality.
Burrow designs furniture that is both modular and high-quality. All of its products are made of small parts that are easy to assemble, for example, its sofas can be increased or decreased in size by adding or removing sections. This also allows for products to be shipped through mainstream parcel forces without any compromise on quality.
The startup began with a focus on modular sofas, but after raising a total of over $60 million in funding, now applies the concept to other furniture items, and releases new products multiple times a year. The company currently has several showrooms in the US which help it to learn what its customers want, to continue developing its eCommerce online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2024
$0.2m
CONVERTIBLE
Feb 2021
$25m
SERIES C
Total funding: $49.3m
Company benefits
- Comprehensive health insurance + generous employer contributions
- PTO including vacation, paid bereavement, and sick leave
- Paid Parental Leave + flexible return to work program
- Free Burrow sofa (up to $2000 value!) + discounts
- 401k program
- Commuter benefits
- Annual professional development programs to promote continued education across the team
Company HQ
NoMad, New York, NY
Leadership
Stephen Kuhl
(CEO)Attained a BS in Applied Economics and Management at Cornell, and an MBA in Business at the Wharton School. Experience as a Consultant in Global Strategy at Accenture.
Kabeer Chopra
(CTO)Was a MicroStrategy Consultant at Cancer Care Ontario, and Four Seasons. Became manager of Retail Analytics at Michael Kors before co-founding Burrow.
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