Content & Partner Marketing Manager, Obligo
$100-140k
+ Stock Options + Bonus
2-3 days a week in office (Union Square, NY)
Flexible security deposit alternative for renting
Be an early applicant
Flexible security deposit alternative for renting
21-100 employees
Be an early applicant
$100-140k
+ Stock Options + Bonus
2-3 days a week in office (Union Square, NY)
21-100 employees
Company mission
To build trust between property owners and renters through financial technology.
Role
Who you are
- The ideal candidate will bring exceptional communication, writing and content creation skills, sharp attention to detail, project management and operational chops, and a talent for translating technical product details into benefits for our end users
- If you’re a creative marketer with a passion for problem solving, this role is for you
- 3-6 years of experience in content or product marketing
- Exceptional content creation skills with a talent for storytelling and clear communication
- Experience managing external vendors and AI solution providers
- Strong understanding of GTM strategies, sales enablement, and demand generation
- Excellent project management skills and experience working cross-functionally with GTM teams, product, and external partners (you’ll be working daily with cross-Atlantic team members)
- Data-driven mindset with the ability to measure success and optimize efforts
- Comfortable in a fast-moving environment, managing multiple priorities simultaneously
- Experience with our core marketing tech stack: Hubspot, Webflow, Figma, Sigma (or equivalent)
- A start-up mentality - you’re ready to make things happen!
- Industry experience in proptech or fintech is a plus
What the job involves
- Obligo is looking for a driven, curious and fun Content & Partner Marketing Manager to join our team and help us fulfill our mission of ridding renters and properties from the burden of security deposits and establish a new standard of trust in renting
- Reporting to the VP of Marketing, this role will be responsible for developing and executing on go-to-market (GTM) sales and customer success enablement tools and creating high-impact content for our growing ecosystem of property management software partnerships
- The role is critical in ensuring our partnerships drive pipeline growth, enhance brand awareness, and create value for renters and properties
- Most importantly, the candidate must contribute to Obligo’s internal culture of trust, transparency, excellence and teamwork
- Create High-Impact Content & Sales Enablement Materials – As an AI-first content marketer, you’ll develop key messaging, internal training resources, FAQs, sales collateral, decks, videos, blogs, case studies, and more to support GTM initiatives
- Develop & Execute on GTM Enablement Tools – Own end-to-end marketing and customer enablement content for new and existing software partnerships, ensuring successful launches and ongoing engagement
- Lead Co-Marketing Initiatives – Collaborate with software partners and internal teams on co-marketing efforts, including customer user groups, webinars, case studies, dedicated landing pages, and other promotional activities
- Provide Graphic Design Direction to agency resources to support marketing content creation
- Collaborate Closely with Product, Product Marketing & Business Development – Align on messaging, in-product copy, customer onboarding, training programs, and voice-of-customer (VOC) content, including case studies and market research
- Support Sales & Revenue Growth – Enable sales teams with the right tools and narratives and execute on campaigns and automated workflows to drive adoption and engagement
- Measure & Optimize Performance – Track and analyze content and campaign effectiveness, partner impact on sales pipeline, and continuously refine strategies to maximize ROI
Our take
Moving into a property usually requires a security deposit, and whilst this will be returned upon move-out if a property has not been damaged, this money is soon spent once again on a new move-in deposit. This ultimately makes this chunk of money inaccessible to both the landlord and the renter, raising the question as to whether there is a better alternative to security deposits.
Obligo provides a flexible security deposit alternative for property renting, preventing renters from having to pay a security deposit up-front. Instead, the company provides a legal framework that only requires renters to pay when a damage charge has been submitted, with the company paying the landlord up-front whilst facilitating the renter to pay through interest-free instalments.
Landlords and renters already have choices for digital security deposit systems, but Obligo stands out by removing the necessity for up-front payments. The company has raised significant funding over the years, which supports expansion and the strengthening of partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$17.5m
SERIES C
Nov 2021
$35m
SERIES B
Total funding: $73m
Company benefits
- Comprehensive health insurance that begins on day one with significant company contributions
- Bonus scheme & company stock options
- Generous PTO, Summer Fridays and work from anywhere policy
- Quarterly team kickoffs offsite, regular team dinners and outings
- 12 weeks of paid parental leave to take care of your new family
- Company laptop, remote office & cell phone bill reimbursement
- Commuter benefits
Company HQ
Midtown Manhattan, New York, NY
Leadership
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