Regional Marketing Manager, Polestar
More information about location
3+ days a week in office (Mahwah, NJ)
Electric car manufacturer
Open for applications
Electric car manufacturer
1001+ employees
Open for applications
More information about location
3+ days a week in office (Mahwah, NJ)
1001+ employees
Company mission
To improve the society we live in by guiding the automotive industry forward through pure, progressive, performance.
Role
Who you are
- 5 -7 years’ experience in an automotive media, digital sales and/or marketing role
- Automotive experience preferred
- Bachelor’s degree in marketing or related field required
- Previous experience working with Tier 3 automotive marketing highly desirable
- Excellent knowledge of marketing policies, customer service practices, and sales management
- Demonstrated experience managing marketing initiatives, KPI’s and budgets in a retail environment
- Ability to manage multiple projects and competing tasks
- You thrive in a fast-paced work environment, are energized working both independently and collaboratively and can apply critical thinking to create solutions
- Proficient knowledge of Excel, PowerPoint, and office suite
- Strong interpersonal skills, and ability to present in front of large audiences
- Ability to work cross-functionally across all levels of the organization, up to C-Level
What the job involves
- The Regional Marketing Manager will serve as the primary point of contact for Polestar’s Space partners
- They will support marketing efforts across media, creative, events, and CRM
- We’re looking for a creative, innovative, experienced, and hands-on professional to ensure effective implementation of regional and national marketing initiatives to increase demand for Polestar vehicles and drive revenue in the Eastern Region of the US
- They will support marketing efforts across media, creative, events, and CRM to help increase local share of voice
- They will support in driving traffic and qualified leads resulting in increased sales opportunities and improved market share
- They will ensure objectives are attained, gaps are identified and further opportunities to drive traffic and increase sales are explored
- They will collaborate with national marketing teams on regional creative direction and regional marketing strategies
- Manage marketing efforts on a region-wide basis in collaboration with National marketing teams and individual retail partners
- Oversee all facets of regional marketing, including budget management, communication with retailers, coordination with media vendor partners and collaboration with internal cross functional teams
- Partner with internal regional operations to address market needs and develop strategic marketing initiatives that align with business targets and objectives by region
- Assess retailer marketing needs to identify opportunities to effectively utilize available marketing funds
- Manage agency relationships including the creative process, turnaround times, requests and ensuring deliverables meet brand standards
- Host monthly or quarterly marketing meetings with Space partners providing updates and insights on national marketing initiatives and activations
- Drive the regional execution of national marketing initiatives, including overseeing new car launches at a regional and local level
- Foster strong working partnerships with our retailer partners to assist in marketing recommendations as needed
- Understand the Polestar customer journey and experience to identify opportunities to drive the regional business forward
Our take
Polestar is a premium electric performance car brand based in Sweden as a joint venture between Volvo Cars and Geely Holdings. Founded in 2017, the company has cars on the road across Europe, North America and Asia.
What sets Polestar apart from other brands is its asset-light business model and a digital first, direct to consumer approach, enabling customers to browse their products and place orders online without the need for a showroom or dealership.
With the rise in electric cars as a sustainable alternative to family cars, it’s clear to see Polestar is in a great position to manage the global shift away from fossil fuels and ride out the wave into a more sustainable, greener future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Apr 2021
$500m
GROWTH EQUITY VC
Total funding: $500m
Company benefits
- Hybrid work
Company values
- Passion for sustainable electric mobility
- Never settling or compromising
- Innovation is a team effort
Company HQ
Västra Götaland, Sweden
Articles
Leadership
Thomas Ingenlath
(CEO)Also was Chief Design Officer and still is Senior VP of Design for Volvo Car Group. Previously worked as Lead Designer for Volkswagen and Design Director for Skoda Auto.
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