Regional Marketing Manager, Polestar

What sets Polestar apart from other brands is its asset-light business model and a digital first, direct to consumer approach, enabling customers to browse their products and place orders online without the need for a showroom or dealership. The company currently produces two car models, the Polestar 2 compact and the Polestar 3 SUV, with three more vehicles scheduled to start production over the next few years.

With the rise in electric cars as a sustainable alternative to family cars, it’s clear to see Polestar is in a great position to manage the global shift away from fossil fuels and ride out the wave into a more sustainable, greener future.