Head of B2B Marketing, Vivino
Wine app and online wine marketplace
Be an early applicant
Wine app and online wine marketplace
201-500 employees
Be an early applicant
201-500 employees
Company mission
Vivino's mission is to democratize wine.
Role
Who you are
- Analytical mindset with strong relationship-building and communication skills
- While we prefer not to confine anyone within rigid categories, we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below
- Your sociable nature enables you to build strong relationships with our winery partners, fostering collaboration and ensuring alignment with their needs and expectations
- You are a strategic thinker with a structured approach, ensuring that projects are executed efficiently and deliver measurable value
- At the same time, your imaginative outlook drives innovation, enabling you to craft fresh, engaging campaigns that resonate with wineries and B2B audiences
- Flexible and adaptable, you excel in navigating the dynamic world of the wine industry, ensuring Vivino’s marketing strategy remains agile and effective in driving growth and strengthening partnerships
- If this characterization and below experience levels ring somewhat true, we look forward to hearing from you!
- Demonstrated ability to analyze and simplify, identify trends, and derive actionable insights to optimize commercial performance
- Hands-on experience with CRM tools and data analytics tools
- Experience working with engineering teams and Product managers to deploy dev-dependent initiatives and technical integrations
- Proficient in English - both written and verbal to work effectively with cross-functional teams and external partners
- Ability to thrive in a fast-paced, dynamic environment, adapt to changing priorities, and proactively seek out opportunities for improvement
What the job involves
- The Head of B2B Marketing will be responsible for formulating and executing a B2B Marketing strategy that drives the growth of our Winery Partnership customer base
- Reporting to our Chief Marketing Officer, you will lead efforts to grow brand awareness, engage customers, and help build a platform highlighting Vivino’s value proposition
- This role combines strategic vision, operational execution, and a passion for the wine industry to drive business success
- Brand Leadership: Establish and grow the Vivino media brand, driving awareness and consideration for our products and services across “Winery” and related market sectors
- Customer Success and Engagement: Develop a platform to showcase customer success stories and audience engagement metrics, reinforcing our value proposition and positioning Vivino as a market leader
- Lead Generation: Support customer acquisition efforts by generating qualified leads for the Account Executive team across key markets
- Winery Engagement: Build and execute an activation plan to engage wineries with our self-serve B2B portal and convert free users to paid services
- CRM Evolution: Advance our CRM capabilities to enhance customer lifecycle management, cross-selling opportunities, and retention strategies
- Trade Events: Ensure the internal Vivino teams leverage trade events to strengthen customer relationships and drive new customer acquisition while ensuring a positive ROI on event-related investments
- Vivino Winery Awards: Reintroduce and enhance the Vivino Winery Awards to celebrate the achievements of our partner wineries and build brand loyalty
- Operational Excellence: Utilize data-driven insights and tools to drive efficiency, automation, and added value for customers and internal teams
- As the Head of B2B Marketing at Vivino, you will lead with creativity, adaptability, and a results-driven mindset to deliver impactful marketing strategies
Application process
- Application deadline: December 13
Salary benchmarks
Our take
Vivino exists because wine is complicated, when you stand in front of an aisle of wine choosing is difficult. Vivino makes it easy: you can take a picture of any bottle of wine in the world and it will tell you what it is. The advantage of their crowd-sourced rating is the sheer volume, allowing Vivino to rate almost all the wines out there.
The main purpose of the app is helping consumers to navigate the world of wine. The app serves to lure in millions of users, get their attention, get their data, and then make money off the back of this. The size of the wine market is $417 billion globally, and this is what Vivino has its eyes on. Revenue streams are commissions on third-party wine sales, selling data, and advertising. Vivino also leverages this community data to offer a unique wine shopping experience by suggesting personalised wine recommendations for each individual user.
Vivino is a remarkable wine success story, in an industry often criticised for its lack of innovation. The company has claimed the position as the go-to wine utility for consumers all over the world, creating a strong community with network effects and rich data insights.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$155m
SERIES D
Dec 2018
$7.5m
SERIES C
Total funding: $218.8m
Company benefits
- Excellent work culture with flexible work-life balance and professional development opportunities
- A diverse team of many nationalities
- Friday bars with wine
- Daily catered lunches
- Delicious coffee, tea, and light snacks
- Social activities (go-karting, painting, cooking classes, and more!
Company values
- Always Strive for Better
- Work Together
- Earn and Offer Trust
- Be Approachable
- Lead with Data
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Heini Zachariassen
(Board member)Former CEO of BullGuard, founder and host of YouTube channel helping Startups and Founders Raw Startup.
Theis Sondergaard
(CPO)Former CTO and co-founder of BullGuard and founder and partner of mobile education company Fusentasterne.
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