Head of B2B Marketing, Vivino

The main purpose of the app is helping consumers to navigate the world of wine. The app serves to lure in millions of users, get their attention, get their data, and then make money off the back of this. The size of the wine market is $417 billion globally, and this is what Vivino has its eyes on. Revenue streams are commissions on third-party wine sales, selling data, and advertising. Vivino also leverages this community data to offer a unique wine shopping experience by suggesting personalised wine recommendations for each individual user.

Vivino is a remarkable wine success story, in an industry often criticised for its lack of innovation. The company has claimed the position as the go-to wine utility for consumers all over the world, creating a strong community with network effects and rich data insights.