Digital Marketing Manager, Everly Health
Search
$110-142k
Salary based on ATX/NYC rates and may vary on further locations; +Annual bonus
At-home health testing platform
Open for applications
At-home health testing platform
201-500 employees
Open for applications
$110-142k
Salary based on ATX/NYC rates and may vary on further locations; +Annual bonus
201-500 employees
Company mission
To help anyone improve their health and transform their life through cutting-edge, diagnostics-driven healthcare.
Role
Who you are
- 8 years experience in digital media (search and other ppc channels) campaign management with recent direct to consumer or relevant agency experience
- Proven campaign management with comfort and prior experience managing 7-figure paid media budgets
- You are technical, analytical, and empathetic to the customer’s wants and needs
- Proven track record of delivering impact through through paid digital channels to grow consumer sales
- Strong handle of evolving trends in search including PMAX deployment and AI driven marketing
- Strong analytical skills, with prior experience leveraging web analytics platforms (Google Adwords, Bing Search, Google Analytics, DMP platform management, etc.) to inform tactical decisions and strategy
- Bonus: knowledge of affiliate channels and SEO experience
- Bonus: previous experience in health tech
- Strong communicator both up and down
- Comfort in collaborating cross-functionally in a fast-paced start-up environment
What the job involves
- We are looking for an experienced Digital Marketing Manager to own the paid media for Everlywell across paid search, display, and expansion ppc channels
- You’ll join a team of passionate and mission-driven marketers striving to make lab testing accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the acquisition and product team
- Own end to end management of multiple ppc channels: paid search, display, and test channels
- Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly and quarterly
- Deploy best in class Google Ads practices across PMAX, Shopping, and Search ads
- Begin to scale local search ad campaigns for our growing in-person testing option
- Create and drive campaigns leveraging rules based automation to scale and evolve the existing robust program
- Consistently facilitate detailed audience segmentations and/or keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders through deep understanding of our customers
- Define experiments to iterate and enhance the status quo
- Partner internally with analyst to drive data insights and action on key learnings
- Manage reporting exercises that leverage first and third party data insights to enhance persona building and media consumption behaviors for first and repeat purchases
Our take
Testing for health issues has traditionally been an expensive and slow process for both patient and doctor, and at-home testing is a solution to many of these issues. Everly Health’s platform allows consumers to collect and understand information about their bodies without leaving their homes. The goal is to improve health and well-being and reduce the risk of diseases by increasing the frequency of monitoring.
The at-home test kits include tests for allergies, food issues, colon cancer, and thyroid problems. Built on a model that will allow healthcare to be accessed remotely and virtually, the company has distribution points in over tens of thousands of US retailers.
Competitors include Imaware and LetsGetChecked, but the market for at-home testing could be huge, especially if hospitals move toward this sort of care as a means of reducing wait times and increasing patient monitoring without increasing the cost of patient care. Furthermore, with HealthQuest's venture arm as a partner, Everly Health can expect to see further development of its direct-to-consumer business.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2020
$175m
SERIES D
Feb 2020
$25m
SERIES C
Total funding: $255.5m
Company benefits
- Comprehensive health plan
- Flexible time off
- Parental and family leave for birth and adoption
- Free and discounted testing for you and your family
- Remote flexibility with home office subsidies
- Headquartered in Austin but hiring everywhere
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Julia Cheek
(Founder & CEO)Board Member at Headspace. They were previously a Deloitte Consultant, and worked at the George W. Bush Presidential Center and MoneyGram. In August 2015, they founded Everlywell, serving since as CEO.
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