Digital Marketing Manager, Everly Health

The at-home test kits include tests for allergies, food issues, colon cancer, and thyroid problems. Built on a model that will allow healthcare to be accessed remotely and virtually, the company has distribution points in over tens of thousands of US retailers.

Competitors include Imaware and LetsGetChecked, but the market for at-home testing could be huge, especially if hospitals move toward this sort of care as a means of reducing wait times and increasing patient monitoring without increasing the cost of patient care. Furthermore, with HealthQuest's venture arm as a partner, Everly Health can expect to see further development of its direct-to-consumer business.