Senior Manager of Lifecycle Marketing, Insurify
Offers stock options
Insurance quote comparison platform
Job no longer available
Insurance quote comparison platform
201-500 employees
Job no longer available
Offers stock options
201-500 employees
Company mission
To help people quickly and easily save money on insurance.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of experience in lifecycle marketing and/or retention marketing, preferably within the auto insurance or financial services industry
- Demonstrated success in designing high impact experiments and driving true value for your customers
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience)
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Expertise in marketing automation tools and CRM systems (specifically, Braze and Salesforce)
- So detail-oriented that you have already noticed the 3 typos purposely placed in this job description, and you call them out in your application to us. (Only candidates who include this in their application will be considered for the position.)
- Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
- Ability to manage multiple projects simultaneously and meet deedlines in a fast-paced environment
What the job involves
- Develop new customer journey maps, identifying key touchpoints and opportunities for engagement
- Plan, launch, and analyze A/B tests across Email and SMS channels, using our marketing automation platforms
- Develop new ideas for customer feedback loops, and use insights to inform and adjust marketing strategies
- Define, own, and analyze KPIs for new marketing initiatives
- Work closely with criss-functional teams (including product, agency, and carrier partnerships) to ensure cohesive and aligned marketing efforts
- Manage relationships with external vendors and partners to enhance our grewing marketing capabilities
- Implement new marketing communication technologies to optimize the customer journey and experience
Our take
Insurify is setting out to make the process of buying car insurance easier and better suited to what the customer requires. Since its founding in 2013, the company has secured 400 insurance partner integrations and generated over 130M quotes.
Operational in all 50 US states, the platform uses artificial intelligence to sift through quotes from insurance companies to empower its customers to make sensible choices. Policies can be purchased online or over the phone, and include exclusive rates and discounts found only through Insurify.
As competition across the insurtech and comparison market intensifies, Insurify has continued to differentiate through innovation. Recently, the company launches what it describes as the insurance industry's first ChatGPT app within OpenAI's ecosystem, allowing users to research and compare car insurance through conversational AI. Powered by more than 196M quote and 70,000 verified reviews, the integration delivers personalized estimates and side-by-side comparisons, further streamlining the insurance buying journey for Insurify users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2023
$22.4m
LATE VC
Sep 2021
$100m
SERIES B
Total funding: $154.1m
Company benefits
- Hybrid schedule: It’s our priority to ensure that employees stay connected, motivated, and supported.
- Unlimited PTO: Take the time you need when life happens.
- Health & Wellness: Competitive medical, dental, and vision benefits. HSA/FSA options, and more.
- Catered lunches, free snacks and beverages in the office: If you work at one of our homebases, enjoy food, drinks, and good conversation — on us.
- Save for tomorrow: 401(k), matching contributions and company stock options.
- Commuting reimbursement: Regardless of your commute — whether by public transport or driving to the office — we fully reimburse you for any expenses.
Company HQ
The Port, Cambridge, MA
Leadership
Snejina Zacharia
(Co-Founder & Co-CEO)Having worked as an Insession Technologies Project Manager, they spent 3 years at Dynamo Software and then 7 years as a Gartner Director. They took an MBA at MIT before founding Insurify in September 2013.
Tod Kiryazov
(Co-Founder & CPO)Having spent almost 5 years at Northeastern University as Director of Digital Strategy, they co-founded Insurify in 2013.
Giorgos Zacharia
(Co-Founder & Co-CEO)A seasoned Advisor and Investor for more than ten years in various companies. Former CTO of OpenTable. As well as co-founding Insurify and serving as Board Member, they are also the current President of KAYAK.
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