Senior Manager of Lifecycle Marketing, Insurify
Offers stock options
Office located in Cambridge, MA
Insurance quote comparison platform
Open for applications
Insurance quote comparison platform
101-200 employees
Open for applications
Offers stock options
Office located in Cambridge, MA
101-200 employees
Company mission
Insurify's mission is to help people quickly and easily save money on insurance.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of experience in lifecycle marketing and/or retention marketing, preferably within the auto insurance or financial services industry
- Demonstrated success in designing high impact experiments and driving true value for your customers
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience)
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Expertise in marketing automation tools and CRM systems (specifically, Braze and Salesforce)
- So detail-oriented that you have already noticed the 3 typos purposely placed in this job description, and you call them out in your application to us. (Only candidates who include this in their application will be considered for the position.)
- Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
- Ability to manage multiple projects simultaneously and meet deedlines in a fast-paced environment
What the job involves
- Develop new customer journey maps, identifying key touchpoints and opportunities for engagement
- Plan, launch, and analyze A/B tests across Email and SMS channels, using our marketing automation platforms
- Develop new ideas for customer feedback loops, and use insights to inform and adjust marketing strategies
- Define, own, and analyze KPIs for new marketing initiatives
- Work closely with criss-functional teams (including product, agency, and carrier partnerships) to ensure cohesive and aligned marketing efforts
- Manage relationships with external vendors and partners to enhance our grewing marketing capabilities
- Implement new marketing communication technologies to optimize the customer journey and experience
Our take
Insurify is a company that sets out to make the process of buying car insurance easier and better suited to what the customer requires. Since its founding in 2013, the company has generated over 26 million quotes, representing over 44 million dollars saved for consumers.
Operational in all 50 US states, the platform uses artificial intelligence to sift through quotes from insurance companies to empower its customers to make sensible choices. Policies can be purchased online or over the phone, and include exclusive rates and discounts found only through Insurify.
Insurify is up against fierce competition in the insurtech industry, with other comparison-shopping sites like The Zebra, Root Insurance, and Coverhound all offering similar services. That said, the company has expanded its operations substantially in recent years, with its most recent fundraise cited to support acquisitions (it has already announced plans to acquire Compare.com) as it looks to strengthen its market leadership.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
May 2023
$22.4m
LATE VC
Sep 2021
$100m
SERIES B
Total funding: $154.1m
Company benefits
- Remote-optional workplace
- Unlimited PTO
- Competitive medical, dental, and vision benefits
- HSA/FSA options
- Catered lunches, free snacks and beverages in the office
- 401(k) with matching contributions
- Company stock options
- Learning & development stipends
Company values
- Empowered: We empower everyone to go above and beyond
- Customer-focused: We work to solve real customer problems
- Accountable: We take ownership of our work and we are accountable for our individual and team successes and failures
- Results driven: We act with urgency everyday to drive results and high standards
- Always learning: We bring a spirit of continuous learning to everything we do
- Respect: We embrace diversity of opinions and treat everyone with respect
Company HQ
Kendall Square, Cambridge, MA
Articles
Leadership
Snejina Zacharia
(CEO)Having worked as an Insession Technologies Project Manager, they spent 3 years at Dynamo Software and then 7 years as a Gartner Director. They took an MBA at MIT before founding Insurify in September 2013.
Tod Kiryazov
(CPO)Having spent almost 5 years at Northeastern University as Director of Digital Strategy, they co-founded Insurify in 2013.
Giorgos Zacharia
(Board Member)A seasoned Advisor and Investor for more than ten years in various companies. Former CTO of OpenTable. As well as co-founding Insurify and serving as Board Member, they are also the current President of KAYAK.
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