Paid Media Executive, Boden
+ Targeted annual bonus scheme
Office located in Boden House, London
Clothing for women and children
Job no longer available
Clothing for women and children
501-1000 employees
Job no longer available
+ Targeted annual bonus scheme
Office located in Boden House, London
501-1000 employees
Company mission
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Role
Who you are
- Experience in a similar role for a retailer or ecommerce company
- Experience working in Meta Ads, Google Ads and/or other marketing platforms
- A hunger and enthusiasm to learn quickly and contribute to a growth-oriented performance marketing team
- Excellent multi-tasker who takes pride in accuracy and delivering strong results
- Outstanding organisational and project management skills
- Creative flair and confidence with a positive attitude
- A keen eye for an opportunity, with a natural commercial curiosity
What the job involves
- The Paid Media Executive will report to the Senior Paid Social Manager and assist them in executing the paid social strategy in Boden’s core markets of the UK, US and Germany
- The successful candidate will join our dynamic and rapidly growing Digital Marketing team, playing a key role in helping millions of people discover Boden and become loyal customers. You'll contribute to Boden's outstanding success by creating inspiring, engaging, and high-performing ad campaigns across platforms like Instagram, Google, Pinterest, and more
- Day to day execution of Paid Media, including creative optimisation, copy testing, audience optimisation and channel reporting
- Inputting into weekly reporting to internal stakeholders with clear insights on what we did, what we expected to see, what we saw and what we’d do differently next time
- Assist the Paid Media Manager in creating insight feedback loops with Product and Creative departments, ensuring that learnings are shared in an actionable way
- Assist the Paid Social Manager in identifying new opportunities to scale or optimise the channel, through experimentation
- Working collaboratively with key stakeholders in the Brand, Product and Customer teams to deliver best in class creative, product feeds and first party data that unlock improvements in performance of Paid Social
Salary benchmarks
Our take
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. It has 1.8 million active customers worldwide and has attracted high-profile buyers, including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real-time responsiveness vital in today’s retail industry. As a result, in the past few years, Boden has heavily invested in modernising its IT systems and created a new way to capture data online. Having adapted to changing consumer behaviours, now 95% of its sales occur online, enabling it to compete with the growing number of e-commerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been Boden's only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set it apart, leading to Boden’s US sales already overtaking those in the UK, and the business continues to grow faster there.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Johnnie Boden
(Creative Director)Johnnie started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.
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