Paid Media Executive, Boden
+ Targeted annual bonus scheme
Office located in Boden House, London
British style clothing
Be an early applicant
British style clothing
501-1000 employees
Be an early applicant
+ Targeted annual bonus scheme
Office located in Boden House, London
501-1000 employees
Company mission
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Role
Who you are
- Experience in a similar role for a retailer or ecommerce company
- Experience working in Meta Ads, Google Ads and/or other marketing platforms
- A hunger and enthusiasm to learn quickly and contribute to a growth-oriented performance marketing team
- Excellent multi-tasker who takes pride in accuracy and delivering strong results
- Outstanding organisational and project management skills
- Creative flair and confidence with a positive attitude
- A keen eye for an opportunity, with a natural commercial curiosity
What the job involves
- The Paid Media Executive will report to the Senior Paid Social Manager and assist them in executing the paid social strategy in Boden’s core markets of the UK, US and Germany
- The successful candidate will join our dynamic and rapidly growing Digital Marketing team, playing a key role in helping millions of people discover Boden and become loyal customers. You'll contribute to Boden's outstanding success by creating inspiring, engaging, and high-performing ad campaigns across platforms like Instagram, Google, Pinterest, and more
- Day to day execution of Paid Media, including creative optimisation, copy testing, audience optimisation and channel reporting
- Inputting into weekly reporting to internal stakeholders with clear insights on what we did, what we expected to see, what we saw and what we’d do differently next time
- Assist the Paid Media Manager in creating insight feedback loops with Product and Creative departments, ensuring that learnings are shared in an actionable way
- Assist the Paid Social Manager in identifying new opportunities to scale or optimise the channel, through experimentation
- Working collaboratively with key stakeholders in the Brand, Product and Customer teams to deliver best in class creative, product feeds and first party data that unlock improvements in performance of Paid Social
Salary benchmarks
Our take
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. They have 2 million active customers worldwide, and have attracted high profile buyers including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real time responsiveness vital in today’s retail industry. As a result, in the past few years Boden’s heavily invested in modernising their IT systems and created a new way to capture data on their site. Having adapted to changing consumer behaviours, now 95% of their sales happen online, enabling them to compete with the growing number of eCommerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been their only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set them apart, leading to Boden’s US sales already overtaking those in the UK and the business continues to grow faster there.
Moving forwards, Boden is overcoming a 2023 dip in sales triggered by an unneeded menswear revamp that lost sight of its core customer base. It is now reverting back to its classic formula and planning on further expansion in the US, determined to double sales in the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible Hybrid Working
- Targeted Annual Bonus Scheme
- Generous Boden Clothing Allowance & 30% Discount on All Current Clothing Ranges
- Holiday Increase With Years of Service
- Portal With An Array of Discounts & Cashback Offers on Retail & Entertainment
- Group Personal Pension Scheme & Life Insurance Cover
- 24/7 Virtual GP Service For You & Your Household
- Free Onsite Parking, Teas & Coffee Stations & Subsidised Café With Free Toast For Breakfast
Company values
- Clothes that make you smile? We’re on it! We’re also friendly, kind and always ready with a hefty dollop of wit
- Stylish: We’re stylish, not slavish. Fashion isn’t a pretentious, po-faced affair. Not here anyway. With us, the feel-good factor is everything, and we have that in oodles.
- Grounded: We don’t take ourselves too seriously. We are grounded, genuine. Real, in fact. We’d never behave like a… (you know the kind of word we can’t use here)
- Uplifting: Put that all together and what do you get? Plain and simple, beautiful and uplifting… JOY.
Company HQ
London, UK
Articles
Leadership
Johnnie Boden
(Creative Director)Started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.
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