+ Targeted annual bonus scheme
Office located in Boden House, London
British style clothing
Open for applications
+ Targeted annual bonus scheme
Office located in Boden House, London
501-1000 employees
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
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To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. They have 2 million active customers worldwide, and have attracted high profile buyers including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real time responsiveness vital in today’s retail industry. As a result, in the past few years Boden’s heavily invested in modernising their IT systems and created a new way to capture data on their site. Having adapted to changing consumer behaviours, now 95% of their sales happen online, enabling them to compete with the growing number of eCommerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been their only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set them apart, leading to Boden’s US sales already overtaking those in the UK and the business continues to grow faster there.
Moving forwards, Boden is overcoming a 2023 dip in sales triggered by an unneeded menswear revamp that lost sight of its core customer base. It is now reverting back to its classic formula and planning on further expansion in the US, determined to double sales in the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Johnnie Boden
(Creative Director)Started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.