SEO Senior Content Specialist, Wise
German Speaker
ÂŁ34-46k
1-5 days a week in office
Money without borders
Open for applications
Money without borders
1001+ employees
Open for applications
ÂŁ34-46k
1-5 days a week in office
1001+ employees
Company mission
We’re on a mission. And it’s money without borders. Instant, convenient, transparent and — eventually — free.
Role
Who you are
- You speak and write English and German on a native level (French language is a bonus)
- You have 2-3 years of advanced SEO experience, and have created a significant impact in terms of traffic, new customers, and revenue through your content
- You are analytical and able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) From traffic numbers to conversion rates, you understand how to measure the performance of your work. You can work with keyword data in Excel / Google sheets
- You have a strategic mindset, are able to form a clear opinion on SEO opportunities backed by data, and can independently develop hypotheses explaining content performance
- You know your way around words. From small copy changes to fixing blog articles in bulk, you’ll get it done
- You have a great eye for detail. From words to visuals, the final article or page will look its best. We believe that you have a good instinct for what makes content great. We trust your judgement to improve the quality of the content
- You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready-equipped with perseverance and a sizable sense of humour
What the job involves
- We're looking for a Senior Content Specialist for the Swiss blog to join our growing SEO Content team
- Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links, but we do believe in a great copy that inspires and helps readers to find answers
- This role is ideal for candidates with senior level experience in SEO content marketing, who are passionate about blogging and content creation
- At Wise we’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user
- Produce SEO optimised content for our Swiss blog, to help fuel adoption of Wise
- Revisit, optimise and improve older articles to boost their performance
- Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
- Understand the wants, needs and pain points of our potential new customers
- Edit copy - you’re not afraid to fix copy or make direct changes when necessary
- Find, coordinate, and manage a bunch of talented freelance writers
- Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
- Follow frameworks - you will ensure our content follows legal, brand and PR guidelines
- Have an impact - you will see directly how your actions influence our reader’s decisions
- Communicate key insights and obstacles to the team and broader company
- You’ll have the opportunity to collaborate with some of our fantastic and enthusiastic international teams, and even get to travel to some of our offices around the world
- The SEO Content Team currently consists of 40 (and counting) amazing people, from 20 different countries who are divided over 5 offices, so we’re truly a team without borders — without judgement or prejudice, too
Salary benchmarks
Our take
Wise started when the two founders realised they would be better off trading Estonian kroons for British pounds (and vice versa) between themselves rather than going through banks. That was back in 2011, and they've since grown Wise into one of Europe's most successful tech businesses, exchanging billions of currency every month.
Wise rapidly grew by solving a significant problem for customers, who lost too much money to banks when exchanging currency. They've attracted investment from some of the best investors in the world, from Andreesen Horowitz to Index Ventures and even Richard Branson.
The challenge for Wise will be maintaining their edge and brand power in a market that's becoming increasingly crowded with new entrants (like Revolut and Monzo) and incumbents (traditional banks) trying to catch up. To do so, the company is ramping up its digital and marketing strategies, as well as pushing for further development of its existing products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Employee endorsements
Flexible working
"I'm trusted to do my work regardless of whether I'm in the office or working from my spare room. Our mobile wiser scheme gives us the opportunity to..."
Funding (last 2 of 7 rounds)
Nov 2017
$280m
SERIES E
May 2016
$26.1m
SERIES D
Total funding: $396.5m
Company benefits
- Medical Insurance
- Health and Wellbeing Discounts
- 25 days holiday (excl. bank holidays) + 3 Me Days
- RSUs (Restricted Stock Units)
- 6 Week Paid Sabbatical
- Mobile Wiser - work remote for up to 90 days a year 🛫
- Parental Leave
- Pension and Retirement Plans
- Plus Many More!
Company values
- This isn’t just a job, we’re a revolution
- We get it done
- Customers > team > ego
- No drama. Good karma.
Company HQ
London, UK
Articles
Leadership
Taavet Hinrikus
(Chairman)Previously Director of Strategy for Skype.
Kristo Käärmann
(CEO)Previously a Consultant at PwC and Manager at Deloitte.
People progressing
Joined as Banking Lead, promoted to Head of Banking after 2 years, then again to Global Head of Banking.
Diversity, Equity & Inclusion at Wise
- Communities and safe spaces (Employee Resource Groups) – led by our Wisers so people can share experiences and information, support each other and connect on shared values
- Wise Cultural Calendar – a programme to learn and celebrate the wide range of cultures, traditions, backgrounds, and global experiences we have here at Wise. Example programmes include Pride Summer and Black History Month
- Our teams continue to set and drive their own bespoke objectives, holding themselves accountable and making sure they focus efforts where they can have the most impact
- We’re excited to partner with InChorus to collect ongoing data on our culture and enable teams to track their progress
- DEI development and training — We’re building our capability and getting everyone on the same page about DEI. Our new training programme will help new joiners and all Wisers know what DEI looks like day-to-day and how they can play their part
- Global policy review — We’re working with an external advisor to provide detailed feedback on best practices in policies by end January
- Disability inclusion – We’re building resources and support for Wisers and candidates with disabilities. Our goals is to offer practical information and support to ensure that Wise remains an inclusive environment for those impacted by a disability
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