Marketing and Communications Coordinator, B2C2
Crypto-native liquidity provider
Open for applications
Crypto-native liquidity provider
101-200 employees
Open for applications
101-200 employees
Company mission
To bring traditional market best practices to the crypto markets.
Role
Who you are
- The ideal candidate will have a proven track record with institutional clients, exceptional strategic vision, and the ability to execute marketing initiatives independently
- 5+ years of experience in marketing within the financial services industry, with a preference for experience in the digital asset space
- Demonstrated experience working with institutional clients
- Strong strategic thinking and analytical skills
- Excellent written and verbal communication skills
- Proficiency in digital marketing tools and platforms
- Ability to work independently and manage multiple projects simultaneously
- Strong interpersonal skills and the ability to build relationships with key stakeholders
- Bachelor’s degree in Marketing, Business, or a related field
- Self-motivated and proactive, with a strong sense of ownership and accountability
- Creative and innovative, with a keen eye for detail
- Adaptable and resilient, able to thrive in a fast-paced and evolving industry
- Experience using Salesforce Marketing Cloud is a plus
- A deep understanding of the current regulatory landscape surrounding digital assets
- A creative spark for developing engaging content formats (e.g., webinars, podcasts)
What the job involves
- We are seeking a seasoned Marketing Manager to drive our marketing efforts, enhance our brand, and contribute to our business growth
- The Marketing Manager will be the sole marketing professional within our organization, responsible for shaping and executing the marketing strategy
- This individual will leverage their expertise in financial services and crypto to drive brand awareness, generate new business, and support revenue growth
- Advise management on the strategic direction of the company’s marketing efforts
- Develop and implement a comprehensive marketing strategy that aligns with business objectives
- Analyse market trends and competitor activities to refine marketing strategies
- Develop and deliver performance tracking of marketing activities to present to management
- Manage insight creation, utilising knowledge within the firm to create high-quality content, including articles, whitepapers, and case studies, that positions the company as a thought leader in the digital asset space
- Identify, plan, and manage the company’s participation in industry conferences and events
- Develop and deliver presentations and materials that effectively communicate the company’s value proposition
- Oversee the company’s social media presence and digital marketing campaigns
- Generate and nurture new business relationships to expand the company’s client base
- Work closely with sales and business development teams to support client acquisition efforts
- Create and curate engaging content to increase brand visibility and engagement
- Refine and enhance internal communication strategies to ensure alignment with external messaging
- Support internal stakeholders with marketing materials and insights
- Serve as the primary point of contact for the external PR firm
- Coordinate and manage external communications, including press releases and media relations
- Drive the development and implementation of the company’s brand vision
- Ensure consistent messaging and branding across all marketing channels
Salary benchmarks
Our take
With the crypto demand on the rise the need for liquidity providers to act as middle man in the securities market is following suit. B2C2 is a digital asset market maker looking to bring best practices into the crypto sector. Beyond providing liquidity, B2C2 looks to shape the future ecosystem in the digital asset realm through crypto-native technology and a dynamic suite of products.
Named the world’s leading crypto market maker, B2C2 has passed several rounds of funding and continues to grow through partnerships and collaborations within the market. Most recently joining forces with Blockdaemon, a blockchain infrastructure company, and Stakewise, a staking protocol, to offer liquidity for staked Ethereum (sETH).
B2C2 has also recently begun working with KX (database and analytics engine) meaning the company can now deliver real-time data-driven trading insights and decisions to digital assets markets. It’s clear the company is consistently evolving to stay ahead of market trends, once again shown with the recent secure of regulatory approval to operate in Luxembourg, expanding its footprint in the EU.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2020
$30m
EARLY VC
Nov 2017
$5m
SERIES A
Total funding: $36.4m
Company benefits
- The opportunity to grow at a fast pace in meritocratic environment
- Performance review and discretionary cash bonus paid every 6 months
- 25 days holiday (plus bank holidays)
- Private Medical Insurance
- Group Personal Pension with Royal London (3.5% e’ee contribution, 5.5% e’er contribution with an additional 4.5% matching)
- Group Income Protection
- Enhanced maternity/paternity leave
- Hybrid Working / Flexible Working
Company values
- Ambitious - Market pioneers striving to deliver long-term value
- Innovative - Forward-looking and dynamic in our solutions for clients
- Meritocratic - Rewarding positive contribution across the organisation
- Collegiate - Achieving through teamwork in an empowering environment
- Risk aware - Informed decision-making considered in our practices
Company HQ
London, UK
Articles
Leadership
Flavio Molendini
(Co-founder)Previously worked as a Software Engineer for Technofutur TIC and Cognitic before Co-founding B2C2 in 2015.
Max Boonen
(Co-founder)Interned at Google and went on to become a Summer Analyst at Bain Capital before becoming an Associate in SWAPS Trading at Goldman Sachs.
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