Senior Product Marketing Manager, Tatari
$150-180k
+ Equity
2-3 days a week in office
Data driven TV advertising and reporting
Open for applications
Data driven TV advertising and reporting
201-500 employees
Open for applications
$150-180k
+ Equity
2-3 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- The right candidate is user-focused and process-oriented, with a proven track record in product marketing in advertising technology and/or enterprise software
- At least 4 years of experience in a product marketing role
- Experience leading cross-functional initiatives, communicating your strategy and vision, and driving the execution of all tactics
- Experience in soliciting customer feedback, gathering insights, and creating actionable plans to maximize product awareness
- A strong writer who can distill complex concepts and topics and write with the customer in mind
- Data-driven in how you approach and measure your work
- Bonus points for experience in the ad tech, video advertising, or measurement/attribution space
What the job involves
- Tatari is looking for an experienced Senior Product Marketing Manager (“PMM”). In this role, you will have high visibility and influence, focusing on both inbound and outbound product marketing initiatives
- You will partner with our product, engineering, sales, and marketing teams to build, launch, and drive the adoption of new features and identify marketing opportunities to improve the brand experience throughout the customer journey
- Collaborate with product managers and own the go-to-market efforts for current and future product features and service offerings
- Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
- Communicate product and feature benefits through internal documents and presentations and externally through materials that can be used by our client-facing teams
- Build sales & marketing assets that communicate the customer story including videos, case studies, testimonials & more
- Summarize customer feedback and engage with product and engineering teams to ensure that the “voice of the customer” is being incorporated into the product roadmap
- Partner with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company values
- Compassion - We are a tight-knit group and we enjoy spending time with each other, whether it's exploring neighborhood restaurants, tasting and rating margaritas, or volunteering to support a special cause
- Rigorous - We look for hardworking and dedicated people who are not afraid to make mistakes and learn from them
- Excellence - We're in fast-paced environment with intellectual stimulation
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
Salary benchmarks
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