Senior Product Marketing Manager, Tatari
$150-180k
+ Equity
2-3 days a week in office
Data driven TV advertising and reporting
Open for applications
Data driven TV advertising and reporting
201-500 employees
Open for applications
$150-180k
+ Equity
2-3 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
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Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- $500 WFH reimbursement
- Unlimited PTO and sick days
- Competitive salary
- FSA and commuter benefits
- Annual mental health awareness app reimbursement
- Equity compensation
- 100% coverage for you and your dependents
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $125 pre-tax monthly stipend to spend on whatever you want
Company values
- Compassion - We are a tight-knit group and we enjoy spending time with each other, whether it's exploring neighborhood restaurants, tasting and rating margaritas, or volunteering to support a special cause
- Rigorous - We look for hardworking and dedicated people who are not afraid to make mistakes and learn from them
- Excellence - We're in fast-paced environment with intellectual stimulation
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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