Performance Marketing Manager, Trint

• We are looking for a skilled Performance Marketing Manager to join our dynamic team and drive customer acquisition, lead generation, and revenue growth through data-driven marketing strategies
• Experience: 5+ years of experience in performance marketing on a global scale, preferably within the enterprise software or technology sector
• Technical Skills: Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and other relevant digital marketing platforms. Experience with marketing automation tools (e.g., HubSpot and CRM systems)
• Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• SEO Knowledge: Solid understanding of SEO best practices and experience in implementing effective SEO strategies
• Project Management: Strong project management skills with the ability to manage multiple campaigns and projects simultaneously
• Communication: Excellent written and verbal communication skills, with the ability to present data and insights clearly to stakeholders at all levels
• Creative Thinking: Ability to think creatively and strategically, with a passion for innovation and continuous improvement

Desirable

• As a Performance Marketing Manager, you will be responsible for developing and executing data-driven digital marketing campaigns that drive measurable results for our enterprise and self service software products
• You will work closely with cross-functional teams, including sales, product, and creative, to optimise campaigns across various channels, including PPC, SEO, social media, email marketing, and more
• Your role will be critical in increasing our market share, driving high-quality leads, and maximising ROI
• Campaign Strategy & Execution: Develop and manage multi-channel global performance marketing campaigns, including paid search, display advertising, social media advertising, retargeting, and email marketing, to drive lead generation and customer acquisition
• Data Analysis & Optimization: Use analytics tools to track, measure, and report on the performance of campaigns. Optimise campaigns continuously to improve KPIs such as CAC, CTR, conversion rates, and ROI
• Budget Management: Allocate and manage budgets across different marketing channels to ensure cost-effective spending and maximum ROI
• A/B Testing & Experimentation: Design and execute A/B tests and other experiments to determine the effectiveness of different campaign elements, including creatives, landing pages, and messaging
• Collaboration & Communication: Work closely with sales, product, and creative teams to align marketing efforts with overall business goals and product launches. Ensure clear communication of campaign performance and insights to stakeholders
• Lead Nurturing: Develop and implement lead nurturing strategies that move prospects through the sales funnel and drive conversions, including the use of marketing automation tools
• Competitor Analysis: Monitor market trends and competitor activities to identify opportunities for differentiation and growth
• Reporting: Prepare detailed reports and dashboards on campaign performance, providing actionable insights and recommendations for continuous improvement

• 1. Video call with Internal Recruiter 2. Video call with Hiring Manager (Director of Growth) 3. Presentation + panel interview 4. Culture add / Values interview