Media & Acquisition Manager, Deezer
Social Ads
Office located in Rue de Calais, Paris
Audio streaming platform
Posted today
Audio streaming platform
501-1000 employees
Posted today
Office located in Rue de Calais, Paris
501-1000 employees
Company mission
Deezer's mission is to bring audiences and artists together by embodying the thrill, intimacy, and delight of music discovery.
Role
Who you are
- You have a first experience already, in working operationally on digital marketing campaigns
- Highly analytical with good level proficiency in Excel, a passion for data report analysis
- Interest for creative development, be able to be innovative on creative ideation and creative project management (internally & externally)
- You’re self-motivated and able to work effectively in an autonomous environment, proactive and persistent
- Ability to work well with many types of people across multiple global offices
- Comfortable with multi-tasking in a very fast-paced work environment
- Fluent in English
What the job involves
- We are looking for a skilled Acquisition Media Manager to design and execute high-impact strategies across social platforms
- You’ll play a key role in driving growth by leveraging channels like Meta, TikTok and Snapchat to meet our business objectives
- Strategic Planning: Design a high-impact acquisition media plan adapted to our social ads partners, leveraging a full-funnel strategy with a strong emphasis on driving conversions and achieving measurable results
- Budget Management: Allocate the social ads budget strategically across campaigns and partners to optimize performance at every stage of the customer journey
- Campaign Management: Launch, monitor, and optimize digital campaigns
- Performance Monitoring & Reporting: Continuously track campaign results, implement corrective actions, and propose new initiatives. Provide weekly performance reports and in-depth analyses to uncover strategic insights and actionable plans
- Testing & Learning: Conduct structured A/B testing to optimize campaigns and channels while contributing to the development of a robust learning agenda
- Creative Collaboration: Work closely with our in-house creative studio, external agencies to develop impactful advertising assets, including user-generated content (UGC) and influencers assets
- Customer Journey Optimization: Lead testing and improvements across the customer journey (ad creatives, placements, landing pages, conversion forms, post-conversion engagement) in collaboration with the performance analytics teams
- Cross-Channel Synergy: Build strategic and operational bridges between acquisition channels, including SEA & Affiliates Growth team
Our take
Deezer is a listening app that lets users stream music, podcasts, and radio stations from multiple devices, also offering recommendations and smart playlists. This makes it a competitor of a giant in the sector, Spotify. While Deezer and Spotify are comparable in many respects such as interface, content music discovery features and pricing, Deezer currently has an edge in sound quality. However, it lacks the paying customer base of Spotify - while it has a healthy 16 million paid subscribers, Spotify is roughly ten times larger.
Neither company specialises in terms of media or region, so it’s hard to see how Deezer could carve itself out a distinct niche, and it risks falling behind in integrations with third-party platforms due to its relatively small market share. A major data breach of customer information in 2022 was badly handled, which won't help matters.
There is, however, an outside chance that Spotify could fall victim to their own success, having come under fire in recent years for its poor relationships with the artists on its platform. With a solid platform and considerable funding from a SPAC IPO Placement in 2022, Deezer may find itself in a position to pick up some of the windfall customers from fans dissatisfied with Spotify's response to this and other issues swirling around the giant.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2018
$174m
LATE VC
Jan 2016
$108.8m
SERIES E
Total funding: $524.2m
Company benefits
- Start-up environment and philosophy
- Highly motivated and product-focused people ready to drive innovation
- In-house Deezer Sessions with your favourite artists, gig tickets
- Hackathons & meetups
- Friday drinks, summer and winter parties
- A stocked kitchen with free drinks and snacks
- Areas to relax and collaborate with beanbags, guitars and table football
- An ‘at home’ vibe, with great outdoor spaces
- Gym access, with lunch-time yoga, pilates and thai boxing classes
- A Deezer premium family account for free
- Allowance for sports, travelling and culture
- Meal vouchers
Company HQ
Saint-Georges, Paris, France
Leadership
Jeronimo Folgueira
(CEO)Previously MD at Paddy Power Betfair, who went on to serve as CEO at Affinitas and then Spark Networks.
Salary benchmarks
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