Senior Product Marketing Manager, zeroheight

• 5+ years of B2B SaaS product marketing experience, ideally in a company that blends product-led growth with a sales-led revenue motion
• Track record of successful product launches and product marketing campaigns, ideally with a portfolio of launch campaigns that you can showcase
• Using analytics to measure and optimise marketing performance
• Translating complex technical concepts into compelling business terms
• Developing effective sales enablement resources, tooling, processes and training
• Building effective messaging and positioning frameworks
• Working with CRMs and email marketing / marketing automation platforms
• Doing in-depth market research and competitive differentiation analysis

Desirable

• We’re looking for an experienced full-stack product marketing manager to lead and execute our product marketing strategy – you’ll lead product marketing campaigns, craft compelling and differentiated product messaging, drive adoption of new features, and enable customer-facing teams to tell a product story that resonates with enterprise users and decision-makers alike
• 📣 Lead, manage and optimise launch campaigns for new products and features - You’ll be responsible for driving adoption of new products and features by running effective campaigns across multiple channels, collaborating internally to create creative campaign content, and co-ordinating launches across the entire business to drive user acquisition. You’ll also use data and reporting tools to analyse and optimise the performance of your campaigns
• 📈 Drive feature adoption and upsells by marketing to existing users - We’re a product-led-sales company – our funnel is product-led but our revenue is sales-led, so a key part of your role will be to drive user adoption of features using product-led tactics such as onboarding emails, in-app feature announcements, and driving product-qualified leads for sales.
• 💬 Take our case studies & social proof to the next level - Collaborate with our customer-facing teams to continuously improve and leverage our social proof content such as logos, testimonials and case studies across all our marketing touch points
• 📖 Enable our customer-facing teams - You’ll provide high quality messaging, resources and training for our customer-facing teams to sell and differentiate zeroheight from competitors. You’ll ensure that our teams have up-to-date and compelling resources for all our audiences, including both technical / business stakeholders.
• 🧭 Provide zeroheight with cutting edge market and positioning insights - You’ll build and maintain market maps, buyer personas and customer journey maps to inform our go-to-market and product strategies, as well as shape our positioning and messaging strategy.

• Submitting your application ▶️ You kick things off by applying with a cover message that describes why you’re a great fit for the role! (using specific examples that highlight your relevant experience)
• Intro chat 👋 (30min, video call): If your experience and skills align with our needs, we’ll arrange an introductory video to discuss what you’re looking for from your next role
• Product marketing experience deep-dive 💬 (60min, video call): We have a call to dig into your product marketing experience and skills. We’ll discuss some of your campaigns, social proof achievements and sales enablement challenges – and lessons you learnt along the way
• Market research + positioning interview 📍 (2-3h research, 60min video call): For this interview stage you’ll be doing some preliminary market research (take-home) and exploring the design system space – we’ll send over some more detailed instructions at the time. We’ll then jump on a call to discuss your findings together
• Founders interview 🌱 (60min, video call): Finally, one of our founders and someone else from senior leadership will have a call with you to get to know you – talking through your career challenges and experience, but also looking to understand what you value