Paid Digital Marketing Specialist, Waggel
£50-60k
Pet insurance
Open for applications
Pet insurance
21-100 employees
Open for applications
£50-60k
21-100 employees
Company mission
To help the new generation of pet owners navigate life as a new pet owner, minimising the chaos, and maximising the joy.
Role
Who you are
- Minimum 5–6 years’ hands-on experience managing paid digital campaigns
- Proven success in Google Ads account management, particularly Search, Performance Max, and YouTube/Demand Gen
- Strong experience with Microsoft Ads, Meta Ads, and TikTok Ads
- Advanced skills in Google Analytics 4 — especially for attribution, audience creation, and performance reporting
- Experience running lead generation and nurturing campaigns, ideally within competitive B2C markets
- Excellent analytical, problem-solving, and communication skills
- Highly data-driven, detail-oriented, and performance-focused
- Comfortable working independently and taking ownership of channel performance and strategy
Desirable
- Passionate about pets (bonus points if you’re a pet owner yourself!)
What the job involves
- Lead and manage all paid digital channels including Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads
- Plan, launch, and optimise campaigns focused on acquiring new pet insurance customers (B2C)
- Develop and implement ongoing paid media strategies to improve acquisition cost, conversion rate, and ROI
- Own Google Ads performance, with deep experience in: Search Campaigns, Performance Max Campaigns and YouTube / Demand Gen Campaigns
- Leverage Google Analytics 4 (GA4) for attribution reporting, data-driven insights, and audience segmentation
- Build and maintain audiences across platforms for effective retargeting, nurturing, and cross-sell campaigns
- Monitor and analyse campaign performance, producing clear, actionable reports and recommendations
- Collaborate with creative, content, and CRM teams to align messaging and ensure full-funnel performance
- Test and experiment with new platforms, ad formats, and bidding strategies to drive growth
- Stay up to date with industry trends, competitor activity, and emerging digital marketing opportunities
Application process
- Apply with your Profile or CV
- Video Introduction call with Hiring Manager (15 minutes)
- Competency Interview via Video call (1 hour)
- Digital Marketing Competency Task
- Final Video Call with Hiring Manager and CEO (30 minutes)
Our take
Waggel was founded on the belief that pet insurance should be seamless and simple. By stripping away the traditional stresses, complexities, anxieties, and fears often associated with insurance, Waggel is reinventing the industry with its intuitive and easy-to-use platform.
Established names in this industry include Allianz PetPlan, L&G Pet and Direct Line Pet. However, 45% of cat or dog owners do not have pet cover as many are unconvinced by the value that pet insurance offers. Waggel targets these untapped customers who cannot or would not commit to a standard annualised insurance policy by offering a pay-as-you-go subscription model.
With customers demanding transparent and digitally-based solutions, Waggel is well-placed for filling this niche and offering a solution for the next generation of pet owners.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
City of London, London, UK
Leadership
Henri Dowling
(CEO)Henri is also a Portfolio Lead at Correlation Risk Partners. Previously, they spent 4 years at NMG Benefits as a Senior Acturial Consultant.
People progressing
Tarren is an amazingly ambitious and successful employee at Waggel. One of our first employees starting as customer champion, rising to Head of Claims before recently being promoted to Head of Ops.
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