Senior Content & Brand Manager, Maple Finance
Base salary paid in your choice of crypto (USDC) or local fiat currency
DeFi institutional credit marketplace
Open for applications
DeFi institutional credit marketplace
21-100 employees
Open for applications
Base salary paid in your choice of crypto (USDC) or local fiat currency
21-100 employees
Company mission
To redefine capital markets through digital assets.
Role
Who you are
- The ideal candidate has experience in content, editorial, and brand marketing at financial services, fintech, or crypto/Web3 companies, and has played an important role in building and scaling content operations
- The successful candidate will thrive in a high-paced, autonomous environment and be excited by the opportunity to shape the brand narrative and drive the commercial impact at a leading onchain asset manager
- 6+ years in content, editorial, PMM or brand marketing in financial services, fintech, or crypto/Web3
- Exceptional writer, able to make complex financial concepts compelling and clear without oversimplifying
- Strong storytelling and communication skills, including the ability to present strategy and content performance to senior stakeholders
- Proven ability to create content for both retail and institutional/enterprise audiences
- Experience in co-marketing with ecosystem players, strategic partners, and institutional counterparties
- Builder and operator mindset, able to build and manage a content operation, not just execute within one
- Comfortable in a fast-moving, high-autonomy environment with a small team
- Preference for a UK-based candidate
What the job involves
- The Senior Content & Brand Manager will own Maple’s editorial voice and content strategy, shaping how the world understands onchain asset management at a pivotal moment of growth for Maple. You’ll position Maple as the definitive thought leader in institutional DeFi, building a content operation that educates, converts, and compounds over time
- Reporting to the Head of Marketing and working closely with the founders, product, and BD teams, you’ll translate complex financial and technical concepts into sharp, credible content across long-form, social, campaigns, and community
- Drive Maple's content strategy across channels, owning SEO, product launches, go-to-market assets, long-form research, and email/newsletter programs to build authority in onchain asset management
- Own Maple’s full funnel content calendar and editorial roadmap, ensuring all output is purposeful, on-brand, and timely
- Be the guardian of Maple’s brand voice online and offline across paid, owned and earned media, to extend Maple’s reach, engagement, credibility, and distribution
- Run Maple's social presence (X/Twitter, LinkedIn, Telegram, community) with content tailored to institutional, partner, and retail audiences, and a repeatable social content engine that includes data threads, weekly market commentary, and educational series
- Build credibility through earned media by managing PR agency relationships, developing story angles, and securing coverage and thought-leadership placements that position Maple as the go-to voice in institutional DeFi
- Manage external agencies, freelancers, and ambassadors, and drive content with partners, maintaining quality, consistency, and efficient use of budget across all output
Our take
Maple Finance is a decentralised corporate debt marketplace built on the Ethereum blockchain and one of the first lending pools to provide capital to institutional borrowers. These can borrow without the need to post over 100% of their debt as collateral, which is Maple’s competitive edge, achieved by allowing borrowers to borrow from pools of capital.
Another compelling facet of Maple is their unique system which combines the efficiency of decentralised protocols through smart contract technology with the necessary human touch for bolstering confidence in the system.
Its 2023 investment round will enable Maple Finance to develop sophisticated financial products for institutions in the decentralised finance (DeFi) industry. This will enable the company to continue widening the field for DeFi and provide the most attractive opportunity for large institutional investors.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Aug 2023
$5m
EARLY VC
Apr 2021
$1.4m
EARLY VC
Total funding: $7.7m
Company benefits
- Token allocation
- 30 days paid time off inclusive of government holidays
- Extreme flexibility to create your own working day
- Both contract and full time opportunities
- Can be paid in crypto if you desire
- Annual trip to co-locate the Maple team
- More planned as we grow and evolve
- Medical insurance
Company HQ
East Melbourne, VIC
Leadership
Sidney Powell
(Co-Founder & CEO)Former Senior Associate at National Australie Bank and Treasurer at Angle Finance.
Joe Flanagan
(Co-Founder)Background in consulting at Clover Advisory, Axesstoday and PwC.
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