Growth Marketing Manager, Plum
Referrals
Plus stock options
2-3 days a week in office
Wealth automation app
Be an early applicant
Wealth automation app
201-500 employees
Be an early applicant
Plus stock options
2-3 days a week in office
201-500 employees
Company mission
To accompany people on their financial journey and give them the tools to manage, save and invest their money.
Role
Who you are
- You have a proven track record in digital marketing, referral programs, or growth marketing, especially within B2C environments. Familiarity with tools and strategies for driving customer acquisition
- You have strong skills in data analysis to measure campaign effectiveness, optimise strategies, and understand customer behaviours
- You are impact driven, love a challenge, and have a self-starter mindset
- You can collaborate effectively within cross-functional teams (Product, Engineering, Design, Marketing), translating business requirements into solutions
- You have a natural enthusiasm for diving deep into different user cohorts, with the ability to understand how to positively shape their product experience
- Previous experience on Fintech, B2C digital businesses and/or fast-paced scale-up environments is valued
What the job involves
- We are looking for a Referral manager with experience in data-driven marketing
- In this role, you will lead and optimise our Refer-a-Friend program across all markets
- Your primary goal will be to maximise ROI while attracting high-quality customers
- You will also support our growth product team roadmap to scale our customer acquisition further
- Own, manage and optimise the performance of Plum’s Refer-a-friend scheme across all markets
- Conduct deep analysis of user cohorts to identify key triggers and products that drive successful referrals and high engagement
- Plan, implement, and analyse A/B tests to evaluate the impact of the Refer-a-friend channel against KPIs
- Data modelling, forecasting and analysis of our refer-a-friend channel
- Partner with product, marketing, and creative teams to ensure that refer-a-friend campaigns strategies align with overall business goals
Salary benchmarks
Our take
Consumers are not satisfied with the products being offered by traditional banks, who have proven slow to react to their needs and demands. Plum is one of the increasing number of money management alternatives, offering a platform for users to automate their investments and savings.
The development of fintech in the UK has made the space incredibly competitive, with other companies such as Cleo and Emma trying to solve similar problems. That said, Plum has certainly found its place, with over a million users having downloaded the app. It was also voted Best Personal Finance App at the 2023 British Bank Awards, a testament to its popularity.
After strong performance leading to more than 2 million users across 10 European markets, Plum secured Series B funding which will be used to strengthen its UK product offering. Plum has ambitious plans for the rest of Europe too, having recently launched ETFs for EU customers and partnered up with Eurobank company. Other developments on the platform include the addition of "Watchlists" and "Price Alerts", two features that aim to further empower people by delivering smart notifications and portfolio control.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
35% female employees
7% employee growth in 12 months
Company
Employee endorsements
Flexible working
"Usually going to the office twice a week (since there are really nice perks there too :D). I am also able to work from our offices in Athens and..."
Funding (last 2 of 12 rounds)
Jul 2024
$17m
SERIES B
Jun 2024
$2.8m
SERIES B
Total funding: $85.6m
Company benefits
- 25 days paid holidays + UK bank holidays (33 in total)
- We're all in this together! Own part of the company through stock options
- 45 days work from anywhere
- 1 extra day for volunteering
- Our annual team trip, to a secret destination
- Annual training budget
- Free Plum Premium subscription
- Flexible working hours (flexible hybrid remote model)
Company values
- Figure It Out - Creating change is not impossible. Effort, curiosity, and persistence got us where we are today and will get us where we need to be tomorrow
- Make Change Happen - Money will work radically differently from how it does today. When it comes to savings - it will only work the way it should, if we make it happen
- Together We Push - We push each other to a high standard, treat each other fairly, and are constantly evolving into better versions of ourselves. We push new ideas - the old way of money is no longer fit for purpose. We push until it’s done. “Done” is when it’s helping our customers
- No Frills - We’re lean and efficient because we’re here for the long term. Our journey with our customers ends when they retire
- Have Their Back - Plum customers are financially better off people. We look out for them and have their best interests at heart, whilst still having a material impact on their finances. This is why they trust us
Company HQ
Farringdon, London, UK
Articles
Leadership
Victor Trokoudes
(CEO)Previously Head of International Banking at TransferWise. Started their career at Morgan Stanley as a trader. Has an MBA from INSEAD
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