Marketing Manager, Sensat
More information about location
1-5 days a week in office
Infrastructure visualisation & intelligence platform
Job no longer available
Infrastructure visualisation & intelligence platform
21-100 employees
Job no longer available
More information about location
1-5 days a week in office
21-100 employees
Company mission
To help end devastating environmental practices.
Role
Who you are
- Experience in a digital marketing function, including email marketing, content marketing, and social media
- Ideally has worked in a B2B SaaS start-up environment
- Ideally has Experience with Hubspot, including setting up and managing workflows
- Detail-oriented with strong organisational and project management skills
- Strong analytical skills with the ability to translate data into actionable insights and strategies
- Excellent communication skills, both written and verbal, with an ability to craft compelling business-focused messaging
What the job involves
- As a Marketing Manager at Sensat you will lead and execute a broad range of marketing activities to drive brand awareness and customer acquisition
- In this role, you will touch every part of our marketing strategy, from content creation and digital campaigns to event management and performance analysis
- This is a varied and hands-on role, perfect for a self-starter who thrives in a fast-paced, evolving environment
- You’ll work closely with product, sales, and customer success teams to ensure our product offerings meet market needs and are effectively communicated to potential clients
- Your focus will be on understanding our target customers, creating compelling content, and supporting strategic initiatives that drive growth
- Drive Growth: Manage marketing channels and content to support overall growth (customer acquisition) through strategic content creation and optimisation
- Copywriting & Content Creation: Develop blog posts, case studies, landing pages, and web content to increase organic traffic and enhance brand visibility
- Paid Media: Execute, and optimise paid advertising campaigns across platforms (Google Ads and LinkedIn) ensuring effective ROI
- Email Marketing: Lead the strategy and execution of email marketing campaigns, including newsletters, drip campaigns, and promotional emails to engage and nurture leads
- Digital Marketing & Analytics: Implement and manage multi-channel digital marketing strategies aimed at driving customer acquisition. Track and analyse performance metrics to continuously refine and improve digital marketing efforts
- Event Management: Plan and execute both virtual and in-person events (e.g., webinars, conferences, trade shows) to enhance brand visibility and generate new leads
- Marketing Operations: Utilise HubSpot for marketing automation, CRM management, and campaign tracking to streamline processes and improve marketing efficiency
- BONUS — Design ability: Use Adobe Suite (InDesign, Photoshop) to create visually appealing marketing materials such as social media graphics and brochures.
Salary benchmarks
Our take
Sensat creates digital twins - virtual replicas of real-world locations that help organisations better understand, plan and manage physical environments. The company initially focused on construction, an industry not exactly known for embracing new technology, but its platform has since attracted interest from organisations well beyond that original market.
The company's technology has been used on more than £10.5B worth of major infrastructure projects, and it even became the first company in the UK to receive approval to fly autonomous drones beyond visual line of sight over major motorways.
Construction remains its strongest foothold, and Sensat is widely recognised as being ahead of the curve when it comes to digital twin technology for the sector. The bigger question now is whether it can turn that early lead into something much broader. If digital twins become as commonplace across industries as many expect, Sensaat could find itself with opportunities far beyond the market it originally set out to serve.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Oct 2022
$20.5m
SERIES B
Mar 2022
$22.2m
SERIES B
Total funding: $57.6m
Company benefits
- Significant equity share options
- 30 days on annual leave
- £500 personal development fund
- Regular social events
- Mental health support through Spill
- Enhanced family leave
- Health Cash Plan with up to £1,700 to claim back
- MacBook, mouse & keyboard and £250 towards setting up your WFH environment
- Lots more benefits including cycle to work scheme, pension plans, season ticket loans, eye-care vouchers, payroll giving.... oh and a dog friendly office
Company HQ
Finsbury, London, UK
Leadership
Harry Atkinson
(Co-Founder & CCO)Harry previously spent nearly 2 years at Fliplet as a Customer Success Manager.
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