Retention Marketing Associate, Bespoke Post
$70-85k
3+ days a week in office
Quality apparel and gear built to go the distance
Job no longer available
Quality apparel and gear built to go the distance
21-100 employees
Job no longer available
$70-85k
3+ days a week in office
21-100 employees
Company mission
To help customers cut through the clutter, and find goods and guidance that spark their curiosity and fuel a fun, interesting, adventurous lifestyle.
Role
Who you are
- A marketing professional with a deep passion for retention marketing channels
- A highly pragmatic, inquisitive, geared to action individual
- Someone who is proactive and anticipates the next question
- Creative, with a proven ability to conceptualize and bring to life new themes and concepts
- A strategic thinker, able to break down big initiatives into smaller milestones
- Someone who works methodically to reach your goals
- 2-4 years of marketing experience with an e-commerce first brand/retailer
- Experience working with Klaviyo and/or Sailthru an added bonus
- Skilled email coder using HTML, CSS, template scripting a plus
- Excellent communication skills and attention to detail
- Ability to execute and QA day-to-day operational tasks flawlessly
- Analyzing and reporting program performance expertise to proactively report on campaigns impact, users behaviors and experimental results/learnings
- A cross-functional collaboration mindset with experience working in cross-functional project teams in a startup environment
What the job involves
- Own all campaigns QA and operations: Lead the end-to-end QA process for our email and SMS campaigns (automated flows and one-time sends), ensuring flawless execution, timely deployment, and adherence to brand and technical standards
- Support campaign briefing and production to drive personalization: Help shape campaign briefs, coordinate with creative and copy teams, and manage workflows to bring campaigns to life with clear timelines and expectations
- Contribute to retention and engagement efforts: Execute omni-channel lifecycle journeys to boost retention, focusing on optimizing experiences across touchpoints like cross-sell, churn prevention, winback and loyalty
- Drive data-informed execution: Support the pull and interpretation of performance metrics to inform testing, segmentation, and journey enhancements. You’ll help translate insights into operational improvements
- Execute on the promotional and editorial calendar: Maintain alignment on key moments, working closely with content, retention, and merchandising teams to deliver personalized, high-performing campaigns
- Maintain consistent website updates reflecting the marketing calendar such as: promotional banners, landing pages, and messaging to align with the retention marketing calendar and ensure timely, relevant customer experiences
- Support the Growth team’s day-to-day execution and optimization of paid media campaigns, including ad building, creative testing, budget allocation, and A/B testing across all dimensions (creatives, landing pages, etc.)
- Contribute to ad-hoc projects and operational tasks that help the marketing team scale more efficiently
Our take
Men's lifestyle brands often deliver monthly product bundles to their customers to sell curated selections of their products at a discounted price to the customer. Whilst this type of business plan helps brands boost customer engagement whilst increasing profits, bundles are generally "one size fits all", often resulting in impersonal packages that result in unsubscription.
Bespoke Post provides a men's lifestyle brand selling products such as clothing, grooming tools, kitchenware, and accessories, curating products from brands to be sold on its online store or within a monthly bundle subscription. The company focuses heavily on curating its monthly subscription boxes into themes, providing customers with a monthly choice of products depending on what is most appropriate at the time.
Whilst men’s lifestyle brands and their subsequent subscription bundles are nothing new, Bespoke Post has taken a unique stance by providing a large selection of themed boxes each month. This allows customers to choose their favourite selection of products based on current preferences and trends, increasing customer satisfaction and improving subscription retention for the company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2021
$40m
SERIES B
Oct 2017
$8m
SERIES A
Total funding: $49.8m
Company benefits
- Company equity
- 401k with company match
- Health, dental, and vision coverage with FSA options
- Paid parental leave
- Short term disability, long term disability, and life insurance
- Flexible schedule
- Unlimited vacation time
- Learning budget
- A free Bespoke Post box each month, plus additional discounts
- Regular team learning, social, and wellness events
Company HQ
Chelsea, New York, NY
Leadership
Rishi Prabhu
(Co-Founder)Rishi graduated from Northwestern University with an MBA in Marketing in 2011 before co-founding Bespoke Post. He is also the co-founder of Halfday.
Steven Szaronos
(Co-Founder)Steven graduated from Northwestern University in 2011 with an MBA. He co-founded Halfday alongside Rishi and is an experienced Consultant at Deloitte and Strategic Project Manager at Callaway Golf.
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