Category Manager, Flip

$75-135k

Mid and Senior level
Los Angeles

Office located in El Segundo, CA

Flip

Social commerce platform

Job no longer available

Flip

Social commerce platform

101-200 employees

B2CB2BMarketplaceSocialSocial MediaCommunityeCommerce

Job no longer available

$75-135k

Mid and Senior level
Los Angeles

Office located in El Segundo, CA

101-200 employees

B2CB2BMarketplaceSocialSocial MediaCommunityeCommerce

Company mission

To upgrade online shopping for people with serious standards and an even more serious obsession with shopping.

Company mission

To upgrade online shopping for people with serious standards and an even more serious obsession with shopping.

Our take

Flip is setting out to change the eCommerce landscape by combining social networking with online shopping. Through its short-form video-based platform, brands and shoppers can connect on a more genuine level than typical marketing strategies enable, building more trusted relationships that can lead to better experiences for customers and heightened sales for brands.

The company presents itself as a blend between TikTok's discovery model and a high-end eCommerce service. The app features products across a range of categories from home to beauty and from fitness to pets, rated and reviewed in video form by influencers and fellow shoppers. Interestingly, the app encourages every shopper to become a creator on the platform with a suite of tools that includes the option to monetize their content.

Flip also employs strict policies that prohibit brands from exerting influence on product reviews, answering the consumer call for more authenticity in reviews. With this approach allowing it to stand out against other social commerce options, and with strong funding at its back, the company has a real chance to grow its presence and connect more brands and shoppers in the future.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Funding (last 2 of 4 rounds)

Apr 2024

$144m

SERIES C

Jul 2022

$60m

SERIES B

Total funding: $235.8m

Leadership

Former Founder and Chairman at Elephantation, Founder and CEO of Elabelz, and Senior Field Engineer for Baker Hughes.