Visual Designer, Happiest Baby
$60-90k
Baby sleep solutions
Be an early applicant
Baby sleep solutions
101-200 employees
Be an early applicant
$60-90k
101-200 employees
Company mission
To help parents succeed at their most important job – raising healthy, happy children.
Role
Who you are
- 5+ years of graphic design experience, ideally in-house at a consumer brand
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; strong working knowledge of After Effects, Premiere Pro, or similar tools for motion design
- Strong portfolio demonstrating multi-channel design work, including packaging, digital marketing, motion/animated assets, and web
- Experience designing short-form video or motion content for ads, organic social, and/or TikTok preferred
- Experience working across DTC and B2B models preferred
- Self-starter with exceptional organizational and communication skills
- Comfortable working independently and cross-functionally in a fast-paced, collaborative environment
What the job involves
- Happiest Baby is looking for a passionate, highly versatile Graphic Designer to lead visual storytelling across every brand touchpoint
- Based in Los Angeles, this individual will be a team of one—supported by external contractors and creative agencies—and will own the full design process from concept to execution
- This role is responsible for developing assets across packaging, website, digital marketing, retail, brand campaigns, and motion content
- You’ll collaborate closely with our Founders, Marketing Team, and cross-functional partners to uphold and evolve the brand’s identity
- The Graphic Designer supports both our direct-to-consumer (DTC) business and our growing B2B initiatives, including our Employee Benefit Program, Health Partnerships, and Medical Affairs
- This role also owns the development of motion assets—including short-form video, animated ads, and TikTok content—to support performance marketing and brand storytelling across channels
- Lead Brand Design Direction: Work with Founders, VP Marketing, and Director of Marketing to evolve and uphold the creative vision for Happiest Baby
- Own Asset Development Across Channels: Conceptualize, design, and deliver assets for email, paid media, organic social, influencer kits, printed collateral, and retail displays
- Motion Design Ownership: Develop and edit motion assets—including animated ads, social videos, and TikToks—that drive engagement and reflect brand tone
- Partner with media and content teams to optimize for performance and platform
- Packaging Oversight: Own artwork development for all product packaging, partnering with Product, Regulatory, Ops, and external print vendors to ensure accuracy and excellence
- Creative Concepting: Develop mood boards, creative wrappers, competitive audits, and other visual strategy tools that bring brand and campaign briefs to life
- Cross-Functional Collaboration: Work with DTC and B2B teams—including performance marketing, CX, sales, and partnerships—to ensure creative supports business priorities
- Website Design: Design PDPs, landing pages, homepage refreshes, and promotional modules; deliver wireframes and visual assets to developers
- Vendor & Agency Collaboration: Work closely with our external creative agency, media partners, and production vendors to deliver performance-driven and on-brand assets
- Creative Project Management: Manage project timelines, priorities, and production schedules to meet deadlines across multiple departments
- Photoshoot & Content Direction: Partner with the Founders and Brand team to concept, plan, and direct brand photoshoots that reflect Happiest Baby’s aesthetic and product benefits
- Stakeholder Communication: Present creative concepts and final work to leadership and cross-functional teams, incorporating feedback while maintaining creative integrity
Our take
Happiest Baby, which was co-founded by celebrated pediatrician and author Dr. Harvey Karp, is a baby sleep specialist that's been on a dramatic upward trajectory since releasing the SNOO, a “smart sleeper” bassinet in 2016.
While the company sells a range of sleep-focused products for infants, its flagship offering has attracted huge plaudits (and millions of dollars), for how it automatically soothes irritated babies, helping them to sleep better for longer while also preventing risky rolling, a top cause of over 3,000 infant sleep deaths per year. The SNOO might be costly investment, but it's helped over 10,000 families (including Jay-Z and Beyoncé), so it's fair to say it's working.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2021
$45m
SERIES C
Dec 2019
$12.3m
EARLY VC
Total funding: $90.3m
Company HQ
Sawtelle, Los Angeles, CA
Leadership
Harvey Karp, MD, FAAP
(Co-Founder & CEO)One of the world's most respected pediatricians, and author of the book series "Happiest Baby on the Block". Former Assistant Professor of Pediatrics at UCLA and University of Southern California.
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