Director of Product, Raycon

Hardware, Electronics

$110-170k

+ Bonus + Equity

Senior and Expert level

New York

Office Days: Tuesday - Friday

4 days a week in office

Influencer-driven wireless headphone and speaker brand

Job no longer available

Influencer-driven wireless headphone and speaker brand

21-100 employees

B2CB2BMusicMarketingEntertainmenteCommerce

Job no longer available

$110-170k

+ Bonus + Equity

Senior and Expert level

New York

Office Days: Tuesday - Friday

4 days a week in office

21-100 employees

B2CB2BMusicMarketingEntertainmenteCommerce

Company mission

To prove that premium audio doesn't have to price you out, tailoring its headphones to the people to give them booming audio and luxurious comfort at an affordable price.

Job

Company

Role

Who you are

6+ years in consumer hardware product, with 2+ years managing PMs or program leads. This role is title-flexible. Strong candidates may come from Product Management, Hardware Product Leadership, or senior engineering with program ownership
Shipped multiple consumer audio products at scale
Deep experience working with OEM and JDM partners overseas. Comfortable managing many products in parallel, not just one deep program
Track record of moving customer-perceived quality (Amazon ratings, return rates, NPS, review sentiment), not just internal QA metrics
Have launched, scaled, or killed products based on early signal. Ruthless about applying kill criteria when the data says stop
Engineering degree preferred (ME, CS, Acoustics, EE) but not required. Fluency matters more than the credential
Comfortable making tradeoff calls with incomplete data and defending the call later
You get sh*t done when things are messy, ambiguous, or broken
Clear, opinionated written communication. Your briefs, PRDs, and vendor emails leave no ambiguity

What the job involves

We're hiring a Director of Hardware to run Raycon's product engine: a fast, capital-disciplined motion that launches 10+ new product bets a year, scales the proven winners, and shuts down the rest
You'll own the lineup strategy, the product briefs, the component decisions, and the post-launch product health loop, while personally leading core categories as the senior PM
You'll be managing many SKUs in parallel rather than spending years on one. Speed, judgment, and ruthless prioritization matter more than perfect plans. This role reports to the VP of Product and is positioned to grow into broader product and engineering leadership over time
Reports to the VP of Product. Active in a player-coach role: manages the PM team while personally owning our most key products. Has a clear runway to eventually oversee Engineering
Run the Product Engine: Own the cadence of 10+ test launches per year. Set the gates, the kill criteria, and the capital envelope per bet. Most bets should die. The few that prove demand and unit economics get scaled
Scale Proven Winners: Identify which products have earned investment. Drive toward 4.3+ star ratings through targeted R&D, component upgrades, firmware quality, and fit improvements
Product Briefs & Requirements: Set the bar on upfront thinking. Every product starts with a tight brief: customer pain, target buyer, must-win features, anti-features, cost target, quality bar, kill criteria
Component & Architecture Decisions: Lead component selection across drivers, chipsets, batteries, mics, and materials
Player-Coach: Personally lead core categories as the senior PM. Own the spec, the schedule, and the tradeoffs on our most strategic category
Launch Readiness & Post-Launch Health: Own the gate criteria for EVT, DVT, PVT, and MP. Own the first-90-day product health dashboard on every launch
People Leadership: Manage, coach, and grow the PM team and design contractor. Set the standard for what good PM work looks like at Raycon
Cross-Functional Leadership: Bring clarity across Engineering, ID, Ops, Marketing, and CX
A Day in the Life: Sample projects may include the below
Reviewing weekly Amazon, return, and BSR data, digging deeply into potential root causes of customer feedback, and driving clear go-forward resolutions with team members
Running a Raycon Labs product session: which two of these five concepts get validation, and which three get killed
Reviewing component selection for an upcoming product refresh and working directly with the component vendors to drive quality
Working with our vendor on a cost-down for a Fitness SKU heading into DVT
Coaching a PM through a launch sequencing call with Marketing on a Q4 retail drop
What Success Looks Like:
10+ new product bets launched per year, with clean kill or scale decisions on each
Every proven winner in the lineup at a 4.3+ Amazon rating within 12 months
Average launch cost per bet inside the capital envelope (sub $25K all-in per test)
PM team retained, developed, and producing visibly better specs and decisions quarter over quarter

Application process

1. Initial Call: Intro with a team member focused on culture fit and your experience (30 minutes)
2. Case Study: A practical exercise tailored to the role, designed to highlight how you think and create
3. Final On-site Round: Visit us in the office, meet the team, and learn more about our cross-functional team leaders

Our take

The demand for traditional cabled headphones and speakers has dropped dramatically in recent years due to innovations in wireless audio technology, resulting in a lucrative new industry. However, despite the demand, wireless audio technology still often follows a one size fits all approach to listening purposes, and due to the dominance of headphone producers such as Apple and Samsung, the prices are unaffordable for many.

Raycon sells wireless headphones and speakers, with each product being purpose-specific such as for everyday listening, exercise, gaming, and work. The company has differentiated itself from other wireless audio equipment producers by focussing on influencer-driven affiliate marketing for sales, whilst offering its products at a significantly lower price than competitors.

Whilst the company’s biggest challenge will be competing with the likes of Apple’s AirPods and Samsung’s Galaxy Buds, Raycon’s focus on influencer-driven marketing has allowed it to tap into a previously untouched market. The company also shows potential to stand out with its focus on providing more affordable alternatives to consumers, specialized designs, and a long-term customer satisfaction return policy.