Director of Product, Raycon
Hardware, Electronics
$110-170k
+ Bonus + Equity
Office Days: Tuesday - Friday
4 days a week in office
Influencer-driven wireless headphone and speaker brand
Job no longer available
Influencer-driven wireless headphone and speaker brand
21-100 employees
Job no longer available
$110-170k
+ Bonus + Equity
Office Days: Tuesday - Friday
4 days a week in office
21-100 employees
Company mission
To prove that premium audio doesn't have to price you out, tailoring its headphones to the people to give them booming audio and luxurious comfort at an affordable price.
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Company mission
To prove that premium audio doesn't have to price you out, tailoring its headphones to the people to give them booming audio and luxurious comfort at an affordable price.
Our take
The demand for traditional cabled headphones and speakers has dropped dramatically in recent years due to innovations in wireless audio technology, resulting in a lucrative new industry. However, despite the demand, wireless audio technology still often follows a one size fits all approach to listening purposes, and due to the dominance of headphone producers such as Apple and Samsung, the prices are unaffordable for many.
Raycon sells wireless headphones and speakers, with each product being purpose-specific such as for everyday listening, exercise, gaming, and work. The company has differentiated itself from other wireless audio equipment producers by focussing on influencer-driven affiliate marketing for sales, whilst offering its products at a significantly lower price than competitors.
Whilst the company’s biggest challenge will be competing with the likes of Apple’s AirPods and Samsung’s Galaxy Buds, Raycon’s focus on influencer-driven marketing has allowed it to tap into a previously untouched market. The company also shows potential to stand out with its focus on providing more affordable alternatives to consumers, specialized designs, and a long-term customer satisfaction return policy.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Ray Lee
(Co-Founder & CEO)Ray co-founded Raycon in 2017 and have served as the CEO since. Previously, they co-founded Skytown and Icon Q Corporation.
Willie Ray Norwood Jr
(Co-Founder)Ray is best known as the Musician-Singer Ray J. Alongside Raycon, they are the Founder of Knockout Entertainment.