Software Engineer, Confiant

Founded in 2013, Confiant isn't new player in this space, and over the years it has built a market leading position. This is thanks to the speed of its threat detection (operating almost in real time) and its comprehensive network of integrations into the internet’s ad tech infrastructure, allowing it to effectively manage the threat of hijacking. This has grown it a customer base of thousands of brands including numerous enterprises such as IBM, Paramount, and MSN.

Indeed, its expertise is needed now more than ever, as generative AI has made malvertising both easier and more effective, with it often being impossible for humans to tell real ads from fake. The company is moving to counter this with educational materials for ad-tech firms and by fortifying its platform capabilities. Thus preventing this rising tide from further damaging trust in brands and institutions while protecting revenue streams for advertisers and publishers.