Content Marketing Manager, Intro
Virtual expert advice sessions
Open for applications
Virtual expert advice sessions
21-100 employees
Open for applications
21-100 employees
Company mission
To give everyone access to anyone, empowering each other to build a better world.
Role
Who you are
- 3-5+ Years of Content Marketing and Copywriting Experience: Proven experience in a content marketing or copywriting role, preferably within a startup or fast-paced environment
- Experience with SEO and Content Strategy: Demonstrated experience developing and executing a content strategy that drives organic growth and understanding of SEO best practices
- Background in Lifecycle Email Marketing: Experience creating content for lifecycle marketing emails and familiarity with email marketing tools like Klaviyo, HubSpot, Mailchimp, or Marketo
- Experience Creating Educational Content: Proven ability to create high-quality, educational materials that provide real value to business owners and entrepreneurs
- Strong Analytical Skills: Experience using content analytics tools (e.g., Google Analytics, Ahrefs, SEMrush) to measure performance and optimize future content
- Collaboration Across Teams: Ability to work cross-functionally with product, marketing, and customer success teams to align content with broader business goals
- Entrepreneurial Mindset: A proactive self-starter who takes ownership and thrives in a fast-paced, ambiguous environment
- Customer-Centric Focus: Passion for creating content that addresses the needs and pain points of business owners and entrepreneurs
- Creative and Innovative: A creative thinker who can generate fresh content ideas that resonate with our target audience
- Results-Driven: Focused on outcomes and motivated by achieving measurable growth in key metrics
- Lifelong Learner: Always learning, staying up-to-date with industry trends, and willing to experiment and iterate to find what works best
What the job involves
- Create Educational Content for Lifecycle Emails: Develop compelling and educational content for lifecycle marketing emails to drive conversions of new customers and improve retention of existing customers
- Improve Retention Through Targeted Content: Create content that engages existing customers and drives product usage through newsletters, product updates, and educational guides
- Grow Blog Traffic: Develop and execute a content strategy that drives organic traffic to the blog. Research and write high-quality, SEO-optimized articles that attract business owners, entrepreneurs, and startups
- Collaborate on Cross-Functional Content Initiatives: Work closely with the marketing, product, and customer success teams to develop content that supports various initiatives, including product launches, webinars, and customer education
Our take
As many a success story has shown, the advice of a good mentor can make a real impact. Intro provides access to mentors at the top of their fields, via video calls, broadening access to expert advice for those who value it.
Intro’s CEO attributes much of his success to mentorship, and the service provided by the company reflects the value he sees in access to mentors, by linking people who would almost definitely not meet under usual circumstances. The company has high confidence in the premise by offering money back if the client does not find value in their first session.
Intro has raised significant funds and is supported by many high-profile and celebrity investors. Although it is not alone in its premise of delivering access to famous experts, the company’s focus on delivering tangible and actionable feedback for users sets it apart in the field and should allow it to carve a space for itself in this up-and-coming market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2021
$10m
SEED
Total funding: $10m
Company benefits
- Equity: We expect you to act like an owner. We offer equity grants in the form of stock options. When we win, you should win too
- Best in class healthcare, on us: Including health, dental, & vision. We will cover 100% of the costs for the highest-grade plans
- Company offsites: We will fly you to come visit us in LA. We will organize fun trips to build the team bond. Do not miss out on these!
- Flexible locations: We’re remote first, but also understand that we need to surround ourselves with others. Feel free to work from home, from a coworking space, or from our HQ in Los Angeles, CA
- Flexible time off: Everyone is different and some people like to travel more often than others. Others need to take time off for errands. We trust our people to get their work done
- Stipend for home setup: We’ll cover the costs for your new Apple computer, a modern desk, an ergonomic chair, and more
- Pick your own perks: Want to join a gym? Want to take an online course? Need a stipend for massages? We’ll cover the costs. We’ll work with you to create a custom perks plan that’s fair & makes you feel great
Company values
- Be successful as a company: You should strive to be excellent in your role, but you should also strive to help others be excellent in their roles. Why? Our company's success will surpass your wildest expectations meaning your personal success will too
- Take a moment to understand others: Put yourself in the shoes of others, be it the customer, a coworker, or anyone else. The best way to do this is by talking to them, and being empathetic that we're all dealing with our own struggles, and that we have different motivations
- Feedback should make us stronger, not weaker: Be confident in yourself to ask for feedback and give feedback. But remember to give actionable feedback that will help others grow, versus reducing their confidence. Always assume positive intent
- Practice Gracefulness: We are lucky that of all the people in the world, we get to be the ones who build this company. Cherish this feeling and use it as fuel to further the mission
Company HQ
Oakwood, Los Angeles, CA
Articles
Leadership
Raad Michael Mobrem
(CEO)Previously founded Lettuce where they served as the CEO for almost 4 years. They also served as an Advisor at Delta Air Lines for over 7 Years.
Tim Watson
(CTO)Currently an Advisor for Finwell. They previously co-founded RadPad where they served as the CTO for over 4 years.
Salary benchmarks
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