DISQO

Ad effectiveness measurement insights

DISQO logo
201-500 employees
  • B2B
  • Analytics
  • Market research
  • SaaS
  • Advertising
Downtown, Glendale, CA

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Company mission

To build the world’s most trusted ad measurement platform that fuels brand growth.

-21% employee growth in 12 months

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Our take

DISQO delivers a platform to measure the effectiveness of advertisements so that businesses can make more informed and impactful marketing decisions. Importantly, it works across channels to eliminate blind spots and provide a full view of the consumer journey.

The company boasts an impressive client list spanning market researchers, ad agencies and global brands. This includes the likes of Ford, Home Depot, Duracell and Chipotle. In 2022, DISQO acquired Feedback Loop, a product research platform - one of many steps taken to facilitate its continued expansion across the sector.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • 100% covered Medical/Dental/Vision for employee, competitive dependent coverage
  • 401K
  • Generous PTO policy
  • Team offsites, social events & happy hours
  • Health FSA
  • Catered lunch and fully stocked kitchen
  • Travel Assistance Program
  • Stock options
  • Life Insurance
  • Commuter FSA (for hybrid employees)
  • Paid Maternity/Paternity leave
  • Disability Insurance
  • 24/7 Counseling Services offered to Employees

Funding (last 2 of 3 rounds)

Aug 2021

$85m

SERIES B

Aug 2018

$13.5m

SERIES A

Total funding: $101.5m

Leadership

Armen Adjemian

(CEO & Co-Founder)

Having worked as a PwC Associate, they founded Venture Group in 2005, before roles at Glendale Water and Power and being CEO of Blue Media Ventures.

Drew Kutcharian

(CTO & Co-Founder)

They worked as a Consultant before co-founding Venarc as CTO and taking on several Advisory roles before co-founding DISQO.

Armen Petrosian

(Chief Growth Officer & Co-Founder)

They took an MBA at USC before working as CEO of VentureCorp and CMO of Blue Media Ventures, before leaving to start DISQO in January 2016.