Endear

Endear are keen to present clienteling as a forward-looking retail solution. With many brands and storefronts moving online, companies have had to adapt to new methods of customer outreach and retention. Competition seems even fiercer when considering how marketplaces like Amazon and Shopify facilitate easy browsing and price comparison. The aim is that fostering clientele relations offers a non-standard, and therefore appealing and attention-grabbing, way of netting a strong customer base.

Certainly e-commerce customers at large are showing a marked preference for personalized service. And this approach is a great way of cultivating the kind of emotional connection that creates customers with high lifetime value for the company. With much to play for as online retail becomes an increasingly popular shopping method, clienteling may prove an attractive and lucrative strategy to sell.