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Forma.ai
Sales compensation software
- 101-200 employees
- B2B
- Artificial Intelligence
- Enterprise
- Internal tools
- Payments
- SaaS
- Sales
- South Core, Toronto, ON
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Company mission
To help organizations to design, execute, and optimize their sales compensation strategy within a single platform.
Our take
Sales operation is notoriously every organisation’s noisiest department, and one that has seen relatively little innovation thus far. There has been a widening gap in efficiency and optimisation for many of the functions that make up sales operations. Forma.ai, a compensation-focused AI software company, provides its customers with an avenue to improve general sales performance by enabling them to enhance sales performance activities through automation.
The company’s current niche focus is contrary to the wide-net approach that major industry players like Salesforce have taken, but Forma.ai is already proving to be a much needed product offering. It promises customers endless sales improvement solutions and implementation strategies - all using AI and end-to-end automation - and thus has secured several large clients such as TrustPilot, Autodesk, Redis, and Stryker.
The company has raised significant funding from investors who see the need for revolutionising the sector, most lately in 2022. It has achieved impressive revenue growth amid rapid enterprise adoption of its platform, and has plans to expand headcount, as well as accelerate product development and go-to-market initiatives to meet growing demand for its products.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Growth & opportunity - our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on
- Employee equity plan
- Healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave
- Unlimited + Min. Vacation (minimum of three weeks)
- Yearly training stipend
- Flexible & remote options
Company values
- Work well, together. We’re real - We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another, no exceptions
- Be precise. Be relentless - We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite
- Love our customers. Love our tech - We act as both advisers and operational partners to our customers. Their trust is earned starting day one, through integrity and putting them first. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed
Funding (last 2 of 3 rounds)
May 2022
$45m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $58m
Leadership
Nabeil Alazzam
(CEO)Previously co-founded Primer Business Solutions, before moving on to work as a Management Consultant at ZS Associates, and then serving as VP of Sales at Spoonity.
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Software Engineering