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To help humans understand each other everywhere.
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.
Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.
Freddie
Company Specialist at Welcome to the Jungle
Feb 2022
$180m
SERIES B
Jul 2018
$40m
SERIES A
Tom Smith
(CEO)Worked as Head of Consumer Features at Universal McCan, before founding Trendstream (the company that went on to build GWI).
OneGWI (Global DE&I Committee)
All
My opinions are valued (6)
Opportunities to learn (5)
Nice people (5)
Flexible working (5)
Hard working team (4)
Great work is recognised (4)
Autonomy (3)
Supportive management (3)
Team energy (3)
Focus on employee wellbeing (3)
Since I have joined GWI I have had the opportunity to get involved in different initiative that gave me the opportunity to work together with very experienced professional from which I have learnt more about my role and the scale up environment. There are also many different learning opportunities that the Learning team is working on.
People, HR, Recruitment
Opportunities to learn
Feb 2023
Working at GWI I feel like I have full ownership of my work but at the same time I have the level of support from my manager and team if I need to.
People, HR, Recruitment
Autonomy
Feb 2023
The level of collaboration and willingness to make an impact is second to none!!! Everyone I have been working with so far had such great attitude going into a new project.
People, HR, Recruitment
Team energy
Feb 2023
At GWI there is a great culture; everyone is hard working, friendly, approachable and collaborative. Your work is enjoyable, meaningful and valued by your colleagues. Everyone is very supportive of each other and the ideas you bring to your role.
Data
My opinions are valued
Feb 2023
Everybody has a hard working attitude and contributes to team tasks. People work hard because they know their work will be recognised and praised.
Data
Hard working team
Feb 2023
At GWI we celebrate everybody's hard work by encouraging each other, sharing ideas and providing positive feedback. No task big or small goes unnoticed.
Data
Great work is recognised
Feb 2023
I love the fact that I am trusted to do my work autonomously, and also that I have the flexibility to choose which projects to prioritise over others.
Marketing
Autonomy
Feb 2023
I'm in a mid-management role, and yet I'm still invited to meetings with the Executive Leadership Team to express my opinions and ideas. This makes me more likely to volunteer opinions in the future.
Marketing
My opinions are valued
Feb 2023
GWI promotes flexible working which is a game changer for me. I have a small dog that can only be left home alone for up to five hours, so being able to work from home for four days per week is really important for my lifestyle. I also love that we can work flexible hours, so that I can get those afternoon dog walks in after work, before it gets dark.
Marketing
Flexible working
Feb 2023
I came to GWI wanting to upskill in sales and I've done exactly that. You get enough autonomy to be challenged and learn, but you're also given lots of tools to do so and the right support.
Sales & Account Management
Opportunities to learn
Feb 2023
I love working at GWI - there's a great energy to the business, amazing people who are excited about what they do and a fun atmosphere. Plenty of hype when others achieve success, and people's differences are celebrated.
Sales & Account Management
Team energy
Feb 2023
Genuinely not met a person I didn't like in the business. GWI's values actually transcend through the company rather than just being a marketing campaign, with a key one being 'show respect' that is fundamental to the day to day.
Sales & Account Management
Nice people
Feb 2023
I have a voice at the table and feel listened to. There is a grown up approach to being open to new ideas. This leads to diversity of thought and a rewarding environment.
Operations & Strategy
My opinions are valued
Feb 2023
GWI makes a real effort to recognise great work with their 'GWI loves' recognition and the best bit is that it comes from the employees who are experiencing it first hand.
Operations & Strategy
Great work is recognised
Feb 2023
I think GWI really cares about its employees have a great approach to work life balance which helps to look after your wellbeing. Also people managers at GWI get that we are humans and life happens!
Operations & Strategy
Focus on employee wellbeing
Feb 2023
I cant speak highly enough about the people who work here in GWI - no matter what department, everyone is always incredibly welcoming and willing to help you in any capacity. It really goes a long way!
Operations & Strategy
Nice people
Feb 2023
Having managers and leadership that value your input, and want to support you in your every day work is extremely important. When you know someone has your best interest at heart, it always makes work way more enjoyable.
Operations & Strategy
Supportive management
Feb 2023
GWI constantly is promoting the idea that if you are successful here, you will have plenty of opportunity to move up or explore new roles within the company. They are very transparent about your career progression and what you need to do, to move up which is always appreciated.
Operations & Strategy
Career progression
Feb 2023
Prior to joining my manager was clear about what the progression plan could look like if I was hitting my targets. And true to his word, I was promoted a year in - based off the hard work I put in during my first year. The goal posts were never moved and the support to get to the promotion was incredible
Sales & Account Management
Career progression
Feb 2023
Being in revenue - hard work is the key to achieving and succeeding your goals. It's great to be part of a team who all have that mentality and will support you through whatever you need - going outside of my immediate team, the rate at which we turnaround projects or release product updates is just proof the entire company are working hard to strive for GWI's success
Sales & Account Management
Hard working team
Feb 2023
I've had 3 managers during my time at GWI and this has been through promotion (of myself and my managers) - not through attrition. All of them have worked hard to understand me as a human, how I work and how to get the best out of me. The support I've gotten has been invaluable and led me to the career I have today,
Sales & Account Management
Strong leadership
Feb 2023
It is nice to work for an employee who is flexible and understanding with your personal circumstances. It makes you feel valued and trusted.
Finance, Legal & Compliance
Flexible working
Jan 2023
The energy at GWI is great and there is a great team morale. Everyone works well together as a team, even if you are not in the same team as someone else.
Finance, Legal & Compliance
Team energy
Jan 2023
We are a fast-growing company and everyone works hard to make amazing things happen at GWI! It is a breath of fresh air to work for a company that is ahead of everyone else and everyone has the same values!
Finance, Legal & Compliance
Hard working team
Jan 2023
The culture at GWI is second to none. The working atmosphere is friendly, open and supportive, which creates a safe environment to share ideas, work cross-departmentally and have honest communication with senior stakeholders.
Operations & Strategy
Nice people
Jan 2023
In our post-Covid-19 era, GWI has moved with the times and ensured that flexible working is a priority. It has made it easier to have a healthy work-life balance and structure your workday in a way that suits you.
Operations & Strategy
Flexible working
Jan 2023
GWI's offering is innovative, up-to-date and extremely valuable to clients. Working for a company that offers a product that businesses rely on gives you confidence, trust and conviction in your day to day work.
Operations & Strategy
Innovative product
Jan 2023
Everyone at GWI is equally motivated by the companies values, vision and mission. Across the teams and different levels of seniority, everyone is happy to support and help one another. It really is a 'one team, one dream' enviroment.
Operations & Strategy
Hard working team
Jan 2023
GWI is great at recognising people's successes and hard work, whether that be shoutouts on team slack channels, mentions in the company townhalls or GWILoves.
Operations & Strategy
Great work is recognised
Jan 2023
GWI understands that life isn't 9-5, therefore the importance of flexible working and work/life balance is widely communicated across the company. Some people will start and finish earlier, others the opposite. However as long as everyone gives 100%, flexibility is an option for everyone at GWI.
Operations & Strategy
Flexible working
Jan 2023
The organisation pride themselves on employees the best people and trust them to deliver on their task. The way we all work is fully based on trust and transparency. Each individual is nudge to keep on thinking big and always supported.
Operations & Strategy
Autonomy
Jan 2023
What an incredible place to work! From the onboarding process to the friendly staff on day one and all the events happening in the office, this is no wonder people are happy at GWI and give their 100%! Great culture all around and this on every of our offices!
Operations & Strategy
Nice people
Jan 2023
I don't think i ever comes across the level of support all the GWI management gives. It must be due to the awesome GWI manager training program we have as also on our culture. Once again all ideas are been listen to which is incredible !
Operations & Strategy
Supportive management
Jan 2023
As we are a scale up, processes change. This means there are so many different projects or things to get involved in! If you show an interest in something, managers here are more than happy to give you the exposure or chance to learn and actually get involved.
People, HR, Recruitment
Opportunities to learn
Jan 2023
GWI is a company that really understands that work is not your entire life. Managers and teams understand that things can happen and life gets in the way and no one ever makes you feel guilty. The flexibility here is great, I can change my start and finish times to help me with appointments, gym classes or anything else that pops up. I feel like my well-being is really thought about here.
People, HR, Recruitment
Focus on employee wellbeing
Jan 2023
Employee recognition is big here, we love to shout about examples of people really showing our values. Not only this but managers are great at praising employees about all kinds of things in our success channels and just within teams themselves. GWI is a place where not matter the size of the achievement, a win is a win.
People, HR, Recruitment
Great work is recognised
Jan 2023
The people at GWI are all so welcoming and kind. Not only within your direct team, but you see this across the whole organisation. It's so refreshing to have such an amazing culture where I've made genuine connections with people, regardless of their job title.
Sales & Account Management
Nice people
Jan 2023
The management at GWI are genuinely there to support you. They'll listen to your ideas, problems, suggestions and will always come back with advice. My manager lets me being and take part in multiple projects, and continues to support me whenever I need it.
Sales & Account Management
Supportive management
Jan 2023
My onboarding at GWI was so thorough. There was a perfect amount of learning and hands-on work. This comes down to a clear pathway from the HR department from your first day until week 6. I was then supported by my manager until I was ready to begin working alone. It's the best I've ever had!
Sales & Account Management
Thoughtful onboarding
Jan 2023
GWI is truly special in this area due to the great leadership and positive working environment. The management team fosters open communication and encourages employee growth and development. Additionally, the team members are collaborative and supportive, making for a great work culture. I have truly enjoyed my time here and have felt valued and supported in my role.
Marketing
My opinions are valued
Jan 2023
GWI tech tool is special because it feels like the future of market research. The platform utilizes cutting-edge technology and data analysis techniques to provide actionable insights and help businesses make strategic decisions. The user-friendly interface and ability to customize research projects to specific needs sets it apart from traditional market research methods. It's exciting to be a part of such a forward-thinking company and I believe it's going to revolutionize the market research industry.
Marketing
Tech & tools
Jan 2023
GWI's leadership is special because of the great communication and the feeling of being valued. The leadership team is highly approachable and open to feedback, which creates a positive and productive working environment. They take the time to understand individual needs and provide support to help us achieve our goals. They also recognize and value the contributions of each team member, making it a great place to work. Overall, the leadership at GWI sets a high standard for others to follow.
Marketing
Strong leadership
Jan 2023
The culture at this company resonates throughout each individual making the working environment extremely comforting. There is constant support by like-minded people where no question is a stupid one. A perk we have here is throughout the summer months we finish at one.
Operations & Strategy
Focus on employee wellbeing
Jan 2023
Im working on expanding business within the revenue team. It's super exciting to explore the breakdown of our granular data and discover all our data points over fifty markets! A highlight of our product is the platform which is highly intuitive and an all in one platform!
Operations & Strategy
Innovative product
Jan 2023
Having started GWI 6 months ago I am super excited to start our Careers Pathway where support and training is provided for our personal progression at the company. The last 6 months however has been very informing of how the SaaS space operates!
Operations & Strategy
Opportunities to learn
Jan 2023
I have loved working at GWI so far, every day is different and you're continuously learning. You can have an open and honest conversation, and your ideas are encourage and valued.
Finance, Legal & Compliance
My opinions are valued
Jan 2023
You don't have to fit a certain type of box here at GWI. Our differences are what makes GWI stronger. If you bring something different to the table you're always welcomed.
Finance, Legal & Compliance
People of all backgrounds are welcomed
Jan 2023
GWI is growing extremely fast and to be part of that journey means that you are continuously growing in your role. Growing with a company makes you a better employee.
Finance, Legal & Compliance
Growing fast
Jan 2023
Family comes first to each employee and that is beautiful to witness. Whenever an issue arises in the family/personal domain, the manager is every understandable and offers any support to accommodate our needs and program, especially with people that have kids.
Data
Family friendly
Jan 2023
We use a variety of tools that are relevant to the market and support our day-to-day work. I am very grateful to gain experience on the Google Cloud Platform as well as so many other tools and solutions. Such as Salesforce which are leader in their market and develop high-quality software solutions for business.
Data
Tech & tools
Jan 2023
The onboarding process was such an amazing experience, where I was given the opportunity to connect with so many teams and departments and get an idea of how the business is structured. I have never had similar experience on that department
Data
Thoughtful onboarding
Jan 2023
We have a learning team dedicated to helping employees progress in their career. Lots of Linkedin pathways and learning opportunities. Management want you to learn and progress and the training is amazing.
People, HR, Recruitment
Opportunities to learn
Jan 2023
In group meetings/discussions my opinions are always welcomed, valued and asked for. It doesn't matter what level you are in the team all opinions are truly valued.
People, HR, Recruitment
My opinions are valued
Jan 2023
At GWI my time is well respected. My team come into the office once or twice a week depending on when we can get together and we are welcome to come in more if that suits us. The office is open 5 days a week and it is completely down to personal preference and management with how many days we are in.
People, HR, Recruitment
Flexible working
Jan 2023