GWI
Consumer insights for media businesses
- 501-1000 employees
- B2B
- Marketing
- Analytics
- Market research
- Flexible working
- SaaS
- Data Analysis
- Data Sharing
- Farringdon, London, UK
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Company mission
To help humans understand each other everywhere.
Our take
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.
Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- A genuine commitment to mental and physical health, with a range of content, tools, and perks to help you look after your wellbeing
Funding (2 rounds)
Feb 2022
$180m
SERIES B
Jul 2018
$40m
SERIES A
Total funding: $220m
Leadership
Tom Smith
(CEO)Worked as Head of Consumer Features at Universal McCan, before founding Trendstream (the company that went on to build GWI).