GWI
Consumer insights for media businesses
- 501-1000 employees
- B2B
- Marketing
- Analytics
- Market research
- Flexible working
- SaaS
- Data Analysis
- Data Sharing
- Farringdon, London, UK
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Company mission
To help everyone become an expert on their audience.
Our take
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.
Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- WellbeingL Happiness is everything. We've got mental health awareness months and wellbeing weeks, counseling through Spill, charity and volunteering days, social outings, and virtual clubs. Feeling good mentally, physically, and socially matters. We get it
- Perks: There;s free fruit and breakfast when you hourney into the office. And for the days you don't, you'll have the latest tech and a home-office budget to hit the ground running. Plus, you'll glove all the free swag
- Training: Everyone wants to be their best self - and feel comforatble enough bringing their best self to work. Diversity and inclusion is at the heart of everything we do. We offer continuous development opportunities, both personand professional
- Flexible working: We take pride in our flexible workplace. We're big fans of hybrid working, early finishes on Fridays, flexitime to balance work and life, and a 'work from anywhere' option for the jet setter in you
Funding (2 rounds)
Feb 2022
$180m
SERIES B
Jul 2018
$40m
SERIES A
Total funding: $220m
Leadership
Tom Smith
(Founder & CEO)Worked as Head of Consumer Features at Universal McCann, before founding Trendstream (the company that went on to build GWI).