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GWI

Consumer insights for media businesses

GWI logo
501-1000 employees
  • B2B
  • Marketing
  • Analytics
  • Market research
  • Flexible working
  • SaaS
  • Data Analysis
  • Data Sharing
Farringdon, London, UK

Company mission

To help humans understand each other everywhere.

48% female employees

51% employee growth in 12 months

Our take

Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.

GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.

Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • A genuine commitment to mental and physical health, with a range of content, tools, and perks to help you look after your wellbeing

Company values

  • Think Big
  • Ask Why
  • Show Respect

Funding (2 rounds)

Feb 2022

$180m

SERIES B

Jul 2018

$40m

SERIES A

Total funding: $220m

Leadership

Worked as Head of Consumer Features at Universal McCan, before founding Trendstream (the company that went on to build GWI).

Diversity, Equity & Inclusion at GWI

OneGWI headshot

OneGWI (Global DE&I Committee)

  • At GWI, we want employees to inspire and be inspired. We believe that diversity is the heart of what drives innovation and creativity. Together, we continue to build an inclusive culture that supports all employees to bring their best selves and stand out. We do that by creating a culture that celebrates the diverse voices of our employees where they all have equal opportunities. We believe that it is the right thing to do and it is fundamental to who we are, what we do and our success.
  • The foundation of a truly diverse and inclusive organisation is one where the principles of psychological safety are applied and where diversity and inclusivity are baked into everything it does. Without that, you end up with a revolving door of talent. We approach things with respect and openness. We acknowledge that we won’t get everything right all the time, so we listen and learn and do better next time. This is the same approach that we expect from all of our employees.
  • We have OneGWI, an Employee Resource Group (ERG), that focuses on driving educational, systemic change and advisory support across the organisation. We are also in the process of revising several of our policies to make them more inclusive, such as parental leave and compassionate leave. We also have tools like an inclusive language guide, and various guidance pieces for things ranging from the menopause to Ramadan

Endorsements

All

My opinions are valued (6)

Opportunities to learn (5)

Nice people (5)

Flexible working (5)

Hard working team (4)

Great work is recognised (4)

Autonomy (3)

Supportive management (3)

Team energy (3)

Focus on employee wellbeing (3)

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