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To share the most authentic aspect of culture around the globe.
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4% employee growth in 12 months
Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.
Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.
As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.
Freddie
Company Specialist at Welcome to the Jungle
Kevin Ma
(CEO)Founded Hypebeast in 2005. Prior to that studied for a Bachelor of Arts, Economics and Psychology at the University of British Columbia.